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7. We could spend a long time talking about the trends in naming these offices and their uses of euphemisms and what Simi Linton called “nice words.” I could also comment on the increasing overlap between these offices and other (often much better-­funded) student “wellness” and “success” offices, both of which are exnominative. That is, the terms “student wellness” and “student success” name or demand their inverse: don’t get ill or unwell; don’t fail out and stop paying tuition.


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