History of Philippine press / Carson Taylor.

History of the Philippine Press

41

ing this period C. W. Rosenstock was manager and.it was
through his initiative that the paper was put on a subscription basis.
With the possible exception of the Manila Times the
Bulletin was the first American paper to own its own plant,
which was installed in 1901.
It was gradually expanded as the advertising field developed and was converted into a general daily newspaper
in 1912 with Wm. Crozier as editor. After his death of
bubonic plague in 1913, he was succeeded by M. L. Stewart.
After five years he retired and C. R. Zeininger took his
place in 1918, and served until the early part of 1926 when
he returned to the United States and was succeeded by the
present editor, Roy C. Bennett.
The Bulletin is twenty-seven years old today (Feb. 1,
1927). With the exception of the Manila Times it is the
oldest daily newspaper now in existence in the Philippine
Islands. During the entire twenty-seven years it has been
under the same management.
There will be no attempt to enumerate the many publications that have been born and most of which have died
during the period from 1900 to date, but only mention of a
few.
The Cablenews was established August, 1902, making
five American dailies in the field at that time, the others being the Manila Times, The American, Manila Freedom and
the Bulletin. It was founded by Israel Putnam a direct
decendent of Israel Putnam of revolutionary fame. Putnam,
who was a man of considerable wealth, had served as a lieutenant in one of the volunteer regiments in the SpanishAmerican War and the early part of the Philippine Insurrection. He became interested in the islands and had visions
of rapid economic development. After returning to the United States he got together a rather large editorial staff and
came back with a very elaborate and up-to-date newspaper
plant. He brought two rotary Duplex presses and the first
linotype machines used in the islands, except those in the
Bureau of Printing. He was at least ten years ahead of the
times and his overhead was so great that he soon found it
necessary to reduce his staff and curtail expenses. He sold
one of the presses to the Manila Times, which is still in use,
by that paper, finally leased the Cablenews to Frederick
O'Brien, who was editor at that time, and returned home.
C. W. Rosenstock was business manager during the greater
part of the period of O'Brien's leasehold. O'Brien gave
up the lease about 1907 and J. F. Boomer became the edi