The story of the Sun, New York: 1833-1928 / by Frank M. O'Brien ; with an introduction by Edward Page Mitchell ...

296

INDEX

Still, Charles E., assistant city editor of long service, 248
Stock Exchiange, first stock sales'
table run by Bennett's Herald,
64
Stoddard, Henry L., sells Evening
Mail to F. A. Munsey, 206
Stokes, Edward S., jury rendcrs
verdict for Fisk murder-typical Sun trial story, 263, 264, 265
Stone, David M., conducts Journal
of Commerce, 152
Stone, William Leete, editor, Commercial Advertiser, fight with WV.
C. Bryant, 14, 31, 82; attacks
Sun in Bowery Theater feud
matter; Sun kishes hack; attainment-i of, 31; exI)osCs Ma1-riaL
Monk d:sclosures as fiction, 07
Story, Francis V., Greeley's partner, 17
Stowev, Harriett Beecher, NationalI
Era's serial Publication of Vncle
Tom's Cabin, 122
Sumner, Scnator Charles, murderous attack by 11re.-ton S. lBrooks
reveals sectional hatred, 124, 125
Sun, The:
Advertising, lien Day's time
contract,,, 6., 7; theater ads in.second Stitt issue; D1)ay's ad
sheeking st'reet sellers for Sun,.18; first lineage gain, 24, 25;
early Sun's front page ads, 20;
-ids crowd news in '35 Sunt; lpublisher's apo'logy for forced ad
ommisions, 61; ad income goes
above $200 a day, 71; adl
"liners" in Sunt of '30's, 76, 77;
falling off due to business delpre~ssion, 79, 80; Beach's Sunt of
1840 has 21,'4 cols. of ads in
28 col. total, 108; telegraph news
relplaces ads on page 1 for 2
Wols., 119, 138; front page news
crowds ads further, 135; Mor

Sun, The (Cont'd)
rison rc~gime's policy fails to
draw ads; no ads taken on Sunday, 136; Dana's dream of a
paper sans advertising defeated
by his Sunt's excellence, 171; advertising sta,t under H. B. Fairchild, 250; Sunt's news and ad
make-up under WV. T. Dewart.;
attains leadership in N. Y. evening paper field, 252, 253
Anniversaries, tenth, 107; fiftieth, 4, 181
Announcements, objects of
Suint, 6; rc~sum of first. two
mionths; own hiorn blown for
f'irst time, 25; on Sunl's vnlarged
S~iiZ inl '36); D1)ay's boas.t Of SU -
perior circulation and valvdictory to departed penny rivals,
61,.62; tenth birthday, 107; on
Al.. S. Beach's resump~tion of
control, 139; on stereotype's
adoption, 139; announcements
of Beach and Dana as latter
takes control, 145, 146, 147
Circulation, first issue, 1,000
cop~ies, 5; early subscriptions, 6;
first newsboy, 18; first carrier,
1Q; inmrease after 1st month,
2.1; dlouhled, 25; near 41,t00 in
4th month, 2u; 8,00U after 7
mo~s., 28; hoasts of Sunl's rivals,
31; Sunl's defy; 10,000 in Nov.,
'34 and 15,000 month latter, 312;
moon story brings readers, 44;
reaches 10,360, "the largvst of
any daily in the world," 40;
Special big fire issues get worldwide circulation, 60, 61; double
that of six-penny respectables'
combine-d total, W 1; aniiouncement comp~aring '36 circulations,
uQ; controversy over the figures,
60), 70; charge thait Sunl's man
bit two of rival's carriers, 72;