Michiganensian. [1924]

i j
r'
I ~
r: i
I ~
i r.
~ i;
I i ~
~::
~ ' '
'I;
i I
i i i
~ I
i i
i
1 p7;sa
c t
~I,
~bSCI 4

'U
*1' LL~-;.-~r -l.r ~ r*.7..r -. -.r~. -~.r r- ~ ~ ~~

II
'1
I~t i
II i
II'
I IL
1ir
ii,PA CKARD
RE-DISCOVERS
A ME RI CA

HOSE who dedicate their lives to the
fabrication of fine things are nearly always
a little fearful that only the few will care
to buy them. The result is restricted production.
The result of this is inefficiency. And the result
of that is an excessively high price. The few
are penalized because the man who makes the
fine things, fears that they will not appeal to the
many., Packard has proven that in America any
such fear is baseless. Building the very best has
always seemed to Packard the only thing worth
while. Time was, however, when it is possible
that we proceeded too cautiously as to production., Then we re-discovered America. We found
out not merely how large it was, but how large and
how fine were the aspirations of its people. There,
we finally realized, was the much larger Packard
market waiting with its arms outstretched. There
was a positive eagerness for the exclusive excellence
the Packard embodied., In finding that greater
market we also found ourselves. We found that
the millions Packard expended in attaining that
exclusive excellence meant little or nothing when
distributed over the larger sales area. When the
burden was lifted from the few, the one-time luxury
became unprecedented value for the many., In
re-discovering America we hope and think we are
making industrial history. The same discriminating people in every city and town throughout
the length and breadth of the land who have
overwhelmed us with an eager clamor for the
Packard Single-Six are waiting, we believe, for
other manufacturers of other fine things to re-discover America and find themselves. We offer to
them the encouragement of our experience and our
good wishes; and to the public our appreciation.
Presldanc
Packard Motor Car Company

AM E RICA
RE-DISCOVERS
_PA CKARD

I?

I

- -r_-r_ T7- 7-1 I- -.

- — --- —c
-I-I —L

~CT —7 Y,_ ~e VI In Ad *r _ -~I At~ ~R '. ~I I- ~* t S < -L % -.; rr I - v. i f.,___L_....-................ X........... '., e '..._._:._ _._: __-......_........._....
VIII