Michiganensian. [1924]

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Yf~erckandzSing
irs
DIRECT Mail Advertising produced
by the Cargill Organization is based on
correct merchandising principles. Paper,
ink, type and illustrations are the basis
for every piece of printed matter. Merchandising ability and experience must I
mold them into the proper form, size and
appearance that will bring profitable
results.
Therefore, Cargill Service means merchandisingfirst, coupled with every printing and engraving
facility for the reproduction of sales literature of
a uniformly high quality promptly and economically.
Manufacturers and merchants who desire to
increase the effectiveness of their Direct Mail
Advertising through better merchandising are invited to investigate the Cargill plan and method
of merchandising first and printing afterwards.
The Cargill Company
GRAND RAPIDS,
MICHIGAN: ij,, TH-E I1924 MICHIGANENSIAN I S A P RODUC.T OF THE CARGILL COMPANY
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