maize mpub9699689 in

    13. Admittedly, the bigger point of confusion here is in understandings of “cable” distribution. At the risk of excessive detail, the transition to the DOCSIS (data over cable service interface specification) standard in the US allowed cable providers the affordance of nonlinear distribution. Although this technological capacity exists and is used in “on-demand” service, “cable”—as of 2017—remains more defined by linear distribution of content and related practices. With the exception of Comcast making library content it owns available, the cable services do not curate a library of video on demand offerings. At some point in the future, the distinction between cable- and internet-distributed television may become negligible due to cable’s adoption of different industrial practices and related protocols.

     [ return to text ]