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Four bad links
False Twin Links
Two links with similar wording, so that it seems as if they would lead to the same thing — but they don't.
(No click: "I've already been there.")
Non-Identical Twin Links
Two links with very different wording, so that it seems as if they would lead to two different things — but instead, they go to exactly the same thing.
(Click: "Hey! I've already been here!")
Obscure words (often just one word) or a cryptic image, so that the user doesn't know what to expect.
(No click: "Huh? I'm not going there.")
Text or an image that raises a false expectation or fails to indicate that something out of the ordinary will result.
(Click: "No! I didn't WANT to download a file!")
See also Ten link rules.