Reprint: Publishers' Rights and Wrongs in the CyberageSkip other details (including permanent urls, DOI, citation information)
This work is protected by copyright and may be linked to without seeking permission. Permission must be received for subsequent distribution in print or electronically. Please contact firstname.lastname@example.org for more information. :
For more information, read Michigan Publishing's access and usage policy.
This article is reprinted with permission from 39 IDEA 429 (1999).
In 1994, William S. Strong said at a meeting of the Association of American University Presses: "I have heard Chicken Littles say that the sky is falling . . . in the tones once reserved for statements that God is dead." He also observed that much nonsense comes out of the university community and stressed that publishers need to educate the public about the functions of copyright. Yet more than education may be required.
Just last September, Lisa Guernsey reported that Steven Koonin, Provost at the California Institute of Technology, would prefer that Caltech's professors retain copyrights and license publishers. "What's more, he said, controlling the copyrights could give Caltech faculty members — or larger groups of researchers — the chance to vet and distribute research results on line by themselves, bypassing traditional publishers altogether. At first, Mr. Koonin says, it was something of a joke.'"
Few publishers are likely to laugh. "Already, journal publishers are feeling the ground shift beneath them as the Internet takes over one of their main roles: the timely distribution of written works. Compared with the speed of the Net, the months-long process of putting out a journal seems tedious," Guernsey wrote.
Still, Strong had explained why bypassing publishers would not be helpful: "Already most of us feel so inundated by random information that we despair of ever managing to know even the essentials of what we must know. Good publishers, by screening this information for quality and validating it . . . perform an enormous service."
The debate now extends outside academia. For example, the Atlantic Monthly recently sponsored an online roundtable  based on Charles Mann's article "Who Will Own Your Next Good Idea?"  Responding to arguments that in the long run the drop in costs spells the end of the "moribund" publishing industry and the beginning of direct artist-to-public contact, Mann said in part: "According to . . . [some] e-pundits, the situation will be remedied by new services that truckle through the Net for worthy works and help present them to the attention of the public." Yet, he found differences between such scenarios and traditional publishing "elusive." I am equally baffled.
That writers increasingly can publish whatever and whenever they desire, signifies little in terms of capturing an audience. Who can find, much less will be inclined to read, books from "vanity" presses that will publish anything at cost? Beyond that, academic and professional works in many fields receive little if any recognition without peer review. Such review is often critical. It not only has a major role in tenure decisions but also may determine the courtroom admissibility of evidence based on scientific research.
Still, unless works are created in the course of employment or, say, as components of much larger works, authors hold copyright. Why should they give up one iota more than absolutely necessary to be published? The short answer is that authors' refusing to transfer all rights to publishers at best leads to wasted time and money. When publishers hold copyright, a single registration protects an entire composite work. Individual writers are spared the need to register separately — something most wouldn't do anyway. Also, registration — particularly prompt registration — confers benefits that are foolish to ignore. Registration creates a presumption of validity and a ticket into court, but prompt registration entitles an owner to recover attorney fees and up to $100,000 from willful infringers, regardless of whether actual damages have been suffered.
Although some argue that copyright is meaningless when digital piracy is so easy, there is evidence that the public respects such rights — particularly when their function is understood. A Boston Globe poll, conducted shortly before Strong's talk, showed that most people regard unauthorized copying as wrong.
Further, at least with regard to text and named works, it is often as easy to catch pirates as it is for them to be pirates. If that weren't enough, the NET Act was passed in the wake of an instance of evasion of criminal liability by an outrageous, noncommercial, infringer. Now, those who knowingly cause large losses to copyright owners may be subject to criminal liability even if they make no money themselves. 
That copyrights retain vitality in the cyberage and that publishers should hold them at the time of first publication, however, does not dispose of the question of who should hold them later. After registration, rights can be transferred back. Publishers may give authors such an option, retaining, for example, rights only to reprint back volumes or authorize inclusion in online databases such as Westlaw. Yet, writers who have the option of taking most of their rights back should rarely exercise that right. With the possible exception of those who earn their living from writing as such, authors benefit most from the widest possible dissemination of their work. To the extent that academic or professional journals keep copyright, this is facilitated. Those who wish to reproduce, say, for classroom use or inclusion in anthologies are more apt to approach publishers. To the extent that copyright is held by easily found publishers, both dissemination of works and respect for copyright are fostered — and writers are spared much bother. In a related context, Laura N. Gasaway has aptly observed that "[c]opyright holders need to simplify the permissions process for use of their material . . . for both nonprofit and for-profit users. Until this is done, the temptation to use the work without permission will remain strong."
"Publishers who impose unnecessary restrictions on academics or their employers do themselves and others a disservice"
Further, publishers should not keep rights beyond those required for economic viability. More attention must be given to this: Sometimes reproduction is as likely to generate publicity and encourage submissions as to interfere with cost recoupment. For example, the editor of the New England Journal of Medicine is quoted as saying "We allow authors to freely use their material — with no charge, no penalty, nothing" for paper copies. He apparently, however, restricts Web access to paid subscribers. Why is that important? Are randomly distributed electronic copies linked to curriculum vitae or course pages, for example, likely to erode sales of printed copies or paid access to the full contents of any given journal? It seems doubtful.
Such basic issues seem repeatedly to be ignored. As even more recently described in Science, a blue ribbon panel has proposed that, insofar as no copyright exists in works of federal employees, copyright in articles describing work done under federal grants should be retained by their authors. How one leads to the other is difficult to see, and how this would serve the committee's apparent aim of facilitating dissemination is even less clear. Yet, an accompanying editorial that largely rejected the committee's proposal did no better in addressing, for example, what publishers contribute to disseminating refereed scientific work or how they can recover their costs.
Publishers who impose unnecessary restrictions on academics or their employers do themselves and others a disservice. It is difficult to imagine why authors, particularly ones who aren't paid, should not usually have a royalty-free license to copy for students and colleagues in hard copy or on the Web. Those who fail to accord such rights without good, clearly stated reasons seem ever more likely to disrupt a scheme that has heretofore benefited authors, the public and publishers alike.
Thomas G. Field, Jr. is a founding member of the Franklin Pierce Law Center and has taught copyright and other intellectual property law for nearly 30 years. As an author, teacher, editor of a refereed journal published in hard copy and, belatedly, online, Field has had ample opportunity to see the problems he addresses here from each of several, often competing, perspectives. He says, "You bail; the hole is on your end of the boat," is a terrible motto. You may contact him by e-mail at email@example.com.
1. William S. Strong, Copyright in the New World of Electronic Publishing, The Journal of Electronic Publishing. [doi: 10.3998/3336451.0001.106] These remarks were initially presented at the workshop "Electronic Publishing Issues II," at the annual meeting of the Association of American University Presses, June 17, 1994, in Washington, D.C.
6. Charles C. Mann, Who Will Own your Next Good Idea?, Atlantic Monthly, Sept. 1998, at 57, and http://www.theatlantic.com/issues/98sep/copy.htm. There is, of course, a serious problem with the title of Mann's article, insofar as copyright does not protect ideas, see 17 U.S.C. Section 102(b) (1994).
7. Round two of three online exchanges http://www.theatlantic.com/unbound/forum/copyright/mann2.htm.
9. See Daubert v. Merrell Dow Pharms., Inc., 509 U.S. 579, 593-94, 27 U.S.P.Q.2d (BNA) 1200, 1206 (1993); see also General Elec. Co. v. Joiner, 522 U.S. 136, 145-46 (1997) (discussing the appropriate standard of appellate review for district court rulings on the admissibility of published scientific studies).
13. This situation was responsible for the No Electronic Theft ("NET") Act, Pub. L. No. 105-147, 111 Stat. 2678 (1997), and partly responsible for the Digital Millennium Copyright Act ("DMCA"), Pub. Law No. 105-304, 112 Stat. 2860 (1998). The former is discussed briefly, infra; the latter added Section 1201 ("Circumvention of copyright protection systems") to the Copyright Act. It is interesting to note that Congress was in such a rush at the end of 1998 that both the DMCA and the Fairness in Music Licensing Act, Pub. L. 105-298, 112 Stat 2827, 2831, added a different, new Section 512 to Title 17 of the U.S. Code. See Unfair Competition, Trademark, Copyright and Patent: Selected Statutes and International Agreements 241-242.10 (Paul Goldstein et al., eds. 1999).
14. Strong, supra note 1. As described by Strong, the poll seems to have been conducted as a result of events leading up to United States v. LaMacchia, 871 F. Supp. 535, 33 U.S.P.Q.2d (BNA) 1978 (D. Mass. 1994).
15. This may be accomplished by using, for example, Alta Vista (a Web-based search engine) http://www.altavista.com/. See also Eliot Marshall, The Internet: A Powerful Tool for Plagiarism Sleuths, Science279 (1998):474, discussing an algorithm that is particularly helpful where more than direct copying is involved.
16. The NET Act was primarily sparked by LaMacchia, 871 F. Supp. 535, 33 U.S.P.Q.2d 1978. The NET Act is codified in several sections of Titles 17 and 18 of the U.S. Code. See H.R. Rep. No. 105-339 (1997)
21. Distance Learning and Copyright in the For-Profit Environment, ipFrontline, Oct. 1998, online at http://www.ipfrontline.com/depts/article.asp?id=8&deptid=3.
24. Steven Bachrach et al., Who Should Own Scientific Papers?, Science 281(1998):1459. [doi: 10.1126/science.281.5382.1459]
25. Floyd E. Bloom, The Rightness of Copyright, Science 281(1998):1451. [doi: 10.1126/science.281.5382.1451]