The Henry J. Kaiser Family Foundation [Press kit]

The Kaiser Survey on Americans and AIDS:
The Role of the Media
June 1996
Methodology
The Kaiser Survey on Americans and AIDS/HIV was a national random-sample telephone survey of
1,511 adults, 18 years and older, including over samples of 250 African Americans and 250 Hispanics.
The survey was designed by the Kaiser Family Foundation and conducted by the Foundation and
Princeton Survey Research Associates (PSRA) between November 27-December 17, 1995, prior to
Magic Johnson's announcement that he would resume playing professional basketball. The margin of
error for the national sample is plus or minus 3 percent.