Now, an Expanded Purchase Perspective from IMS America

channel? Which class of
antibiotics is more prevalent in the Long-Term
Care channel?
SMeasure which products
are growing fastest in
closed-wall HMOs.
SDetermine differences
in purchase patterns
between Federal and
Non-Federal Facilities.
Monitor the purchase
trends in a specific
market. Do purchase
trends in the oncology
market differ in Hospital
vs. Clinic channels?

Market Segment ReportTM
provides you with a topline overview of the total
pharmaceutical market,
available quarterly with a
syndicated national view
of sales through 13 key
distribution channels.
Elements of GrowthTM
enables you to isolate the
factors that contribute to
market changes, including
new products, line extensions, and price and
volume changes.
Brand/Generic Indicator
is an on-line tool which
facilitates your brand/
generic analyses - for
example, rate of generic
encroachment or size of
generic opportunity.

The pharmaceutical marketplace is rapidly
evolving. Now, monitor the marketplace with
Provider Perspect. Begin e base
system - USH the No Feds audit
-and add acces..gthe
exploding a channels.
Need m or aon? S account
repres r call 80 -71

IMS AMERICA