Now, an Expanded Purchase Perspective from IMS America

.PROVIDER
PERSPECTIVE;M
an expanded
view of the
volatile nonretail market,
covers provider market
activity with an unparalleled
depth, history, and richness.
Built on the familiar foundation of the IMS America
U.S. Hospital Audit,
PROVIDER PERSPECTIVE
equips you with broad multichannel purchase information.
Derivedfrom the IMS purchase database, PROVIDER
PERSPECTIVE is the best
source for seeing patterns
of drug orders and pricing
issues that specifically affect
provider channels.
Non-Federal Hospitals
(USHTM)
Federal Facilities
Long-Term Care
(Nursing Homes)

Use PROVIDER PERSPECTIVE
to understand the key issues:
Get a complete view of
the non-retail (provider)
market.
n Assess a manufacturer's
target market strategy.
Which channels are they
focusing on?
Measure differences in
market share.
Monitor the trend away
from traditional
hospital care.
* Assess which product
types are growing in
each channel. Does
the antibiotic market have
the same share of total
market in the Clinic
channel as compared to
the Long-Term Care