Now, an Expanded Purchase Perspective from IMS America

Now, obtain a more complete
measure of the total market
purchases. Monitor activity
within retail and non-retail
market segments. Transcend the
limitations of prescription tracking in the non-retail channels.
Competitive analysis of a
therapeutic market
I Who are the major players?
U What are their relative
market shares?
SWhat are the trends in this
market?
* Has there been generic
intrusion?
SHave any products switched
to OTC?
SHow does this market split
between retail and non-retail
channels?
Manufacturer analyses (for
acquisition assessment, competitive assessment, etc.)
In what markets does a
manufacturer compete?

* What are their channel
strategies?
SWhich products are the
leading sellers?
SWhat are the growth trends
for this manufacturer?
New product and package size
analysis
* What new products or
package sizes have been
introduced in a particular
market in the past 12
Smonths?
" Wat are the most popular
forms/sti'engths?
Is there a most common
package size for a product
type?
What is the leading delivery
system in the provider
market?
Generic encroachment analysis
l To what extent have generics
impacted the market?
What are the opportunities
for new generic introductions?
Pricing analyses
* Do differences exist in pricing strategies by channel?
* How does the pricing
strategy of the market
leader compare to that of
competition?

Keep your finger on the
pulse of America's healthcare markets with the IMS
Purchase Perspective:
PROVIDER PERSPECTIVETM
and RETAIL PERSPECTIVETM
- the most dependable tracking
tools for a complex and
turbulent market.

Need more information? See
your IMS account representative or call 800-523-4671.