Now, an Expanded Purchase Perspective from IMS America

Track the inds
of Change wit
the IMS Purchase
Perspectiv
PROVIDER PERSPECTIVETM
gives you the added flexibility
you need to understand the
non-retail market:

The IMS Purchase Perspective
builds on the foundation of our
USHTM and USDTM services,
adding modules that will help
you chart your company's course
in the turbulent times ahead...
RETAIL PROVIDER
PERSPECTIVE"(USD PERSPECTIVETM

Channels:

Chain Drugstores
Independent
Drugstores
Foodstores w/
Pharmacies
Proprietary Stores
Mass Merchandisers

Non-Federal
Hospitals (USHTM)
Federal Facilities
Long Term Care
HMOs
Clinics

* Start with a base of USHTM
* Get a complete picture of your
products' movement through
all provider channels by
ordering additional modules
as needed.
Now you can confidently track
your products' movement
through Federal and Non-Federal
Facilities. See the importance of
Nursing Homes, Clinics, and
HMOs. All important pieces of
the total provider picture.
Because it comes to you from
IMS America, the leader in
pharmaceutical marketing
information services,
PROVIDER PERSPECTIVE
is uniquely positioned to bring
you the future as it happens.

RETAIL PERSPECTIVETM builds
on the USDTM audit. It includes
purchase information from:
* Foodstores with Pharmacies
* Independent Drugstores
* Chain Drugstores
* Proprietary Stores
* Discount Drugstores
Now you are prepared for the
turbulence ahead in the retail
market - growing emphasis on
OTCs, exposing Rx marketers to
increased competition from OTC
and generic drugs. Whichever
markets you compete in, you
need accurate information in
order to make informed decisions.