Position Paper: Marlboro Boycott

Marlboro drops from 26% to 25% of the domestic market,
Philip Morris would lose more than $250 million.
(3) If the single name brand of Marlboro were a separate
corporation, it would rank 45th on the Fortune 500 list
of industrial companies (Marlboro had retail sales of at
least $9.4 billion in 1989). (Source: "The Marlboro Man's Dominance,"
New York Times, March 8, 1990 p. 0-1).
c. Other products: Philip Morris Companies, Inc., is the parent
company of:
(1) Other brand names of cigarettes -- Virginia Slims, Merit,
Benson & Hedges, Parliament, Cambridge, Alpine,
Chesterfield, Lark
(2) General Foods -- Post cereals, Minute Rice, Oroweat,
Jell-O, Sanka, Maxwell House, Entenmann's, Tang, Kool-Aid
(3) Kraft -- Miracle Whip, Velveeta, Parkay, Philadelphia
Cream Cheese, Cracker Barrel, Breyer's Ice Cream, Cool
Whip
(4) Oscar Mayer Foods -- luncheon meats, Louis Rich
(5) Miller Brewing Company -- Miller, Lite, Sharp's,
Lowenbrau Light, Milwaukee's Best
d. Toll-free "800" numbers:
(1) The Philip Morris Smokers' Advocate Hotline (based at New York headquarters): 1-800-343-0975
(2) Philip Morris cigarette order number
for retailers (based in Richmond, Va.) 1-800-446-7030
7. STRATEGIC POINTS TO RAISE BOTH WITH MEDIA AND IN OUTREACH TO
GET OTHERS TO ENDORSE THE ACTION:
a. Why Philip Morris?
(1) Philip Morris is by far the single largest corporate
contributor to the election campaigns of Helms. Philip
Morris boasts that its support of Helms is longer (at
least 13 years) and more consistent than any other
company.
(2) Excluding indirect contributions from Philip Morris board
members and executives (given to Helms in their
individual capacities), and excluding indirect
contributions funneled by Philip Morris to Helms from
sources such as the Tobacco Institute PAC, the recent
direct contributions from Philip Morris PAC to Helms
total $21,100. (This figure includes Philip Morris's

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