Position Paper: Marlboro Boycott

SJUSTICE ISSUES

FOR Confirmation of Robert Bork as Supreme Court justice

FOR

Military aid to the Nicaraguan contras

AGAINST Notification requirement for workers before-ctosing factories
6. CORPORATE FACTS ABOUT PHILIP MORRIS:
a. Annual sales (Philip Morris is the largest cigarette company
in the world; Marlboro is the world's largest selling brand):
For 1989
OPERATING REVENUES (Note that most of these dotllar figures are in the bitllions)

Domestic tobacco
International tobacco
Food.
Beer
Financial services and real estate

$ 9,489,000,000
8,375,.000,000
22,933,000,000
3,435,000,000
527,000,000
$ 44,759,000,000

TOTAL OPERATING REVENUES
OPERATING COMPANIES INCOME

Domestic tobacco
International tobacco
Food
Beer
Financial services and real estate
TOTAL OPERATING COMPANIES INCOME
Please Note: "Operating Revenues" refers to gross revenues.
refers to the gross revenues minus direct costs. (Indirect
expenses or corporate debt, are not included.)

$ 3,606,000,000
1,007,000,000
2,138,000,000
226,000,000
173,000,000
$ 7,150,000,000
"Operating Companies Income"
costs, such as administrative

TOBACCO ACCOUNTS FOR 40% OF PHILIP MORRIS'S GROSS
REVENUES, BUT 65% OF PHILIP MORRIS'S PROFITS. (Source: Phit
Wilbur, Media Programs Director, the Advocacy Institute [a D.C.-based public-4nterest think
tank], tet. 202-659-r84- )' 4'
b. Importance of Marlboro
(1) Share of domestic cigarette market:

Share of Marlboro
Share of all other Philip Morris brand names
Total share of Philip Morris

26.3%
15.6%
41.9%

(2) A single share of the domestic U.S. tobacco market is
worth between $250 and $300 million per year. If

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