[Press kit]

Kiehl's Since 1851, Inc. Launches New Product to Benefit AIDS Research

ctress Sharon Stone, Chairman of AmFAR's three-year Campaign for AIDS
Research, joined Dr. Mathilde Krim and the staff and management of
Kiehl's early this fall to launch a new product, Hand Care for a Cure.
Jami Morse von Heidegger, Co-President and CEO of Kiehl's, sent a caring
message to Ms. Stone and other guests who attended the luncheon, a message
Actress Sharon
Stone, Chairman
of AmFAR's threeyear Campaign for
AIDS Research,
joined Klaus von
Heidegger (right),
Co-President and
CEO of Kiehl's, to
launch Hand Care
for a Cure last
September. The
luncheon took
place at the
Whitney Museum
of American Art in
New York City.
(Photo by
Patrick McMullen)

that explained the rationale behind the creation of Hand Care for a Cure. "Watching
anyone suffer propels you to want to do
anything within your grasp to alleviate their
pain," she said, adding, "That is why we've
asked you to join us here today, to try to
do something to slow the hands of time for
the many people- friends, lovers and
strangers - living with AIDS. And that is
why we have created Hand Care for a!
Cure... in an attempt to do something to
help."
Available in time for the holidays, Hand
Care for a Cure is a vitamin-enriched,
water-resistant hand cream with a high-level
sunscreen. Kiehl's has absorbed all expenses related to developing and market- For information on where to
ing the new product, and will donate 100% find Hand Care for a Cure,
of its sales of Hand Care for a Cure to please call 1-800-KIEHLS-1
AmFAR for investment in research pro- or 1-800-KIEHLS-2. (Photo
grams. "We decided that the product that by Christopher Astley
courtesy of Kiehl's)
we would create for this cause should be a
hand cream," said Mrs. von Heidegger,
"because we wanted the product to embody
the idea of helping hands."
The luncheon, which took place at the Whitney Museum of American Art in
New York City, was entirely underwritten by Kiehl's, an American company that
produces top-of-the-line skin and hair care products and prides itself on the friendly,
personalized service it has always offered its customers. Kiehl's has been a longtime supporter of AIDS research and many other worthy causes.

Random House Collection to Benefit Three Charities
ome of America's most popular and engaging women have come together
to offer laughter and healing in a new book entitled Creme de la Femme:
The Best of Contemporary Women's Humor, the sale of which will benefit
three charities of special importance to women everywhere.
The many talented women whose
work appears in Creme de la Femme have
The ka o CoWEMOe~y WOES UO
donated 100% of their royalties to the
National Coalition Against Domestic
Violence, the Susan G. Komen Breast
Cancer Foundation, and AmFAR. In addition, the book's publisher, Random
House, Inc., has agreed to contribute an,, additional 5% of its net profit from the
TR Y Mc MILIAN sale of the book to the same three chariCATH GUISEWIE
KATHY NAJIMY ties.
ANNAQUINDLEN Available since September and alMOLLY fVINS
ANE WAGNER ready a bestseller, Creme de la Femme
WENDY WASSERSTEIN displays the talent and wit of some of.& 1pndneor today's funniest and wisest women, from
C cept Dlp by
Wendy Wasserstein to Anna Quindlen,
per*o-"age-Of dwfrom Terry McMillan to Cathy
i,: Guisewite, from Joan Rivers and Phyllis
Diller to Ruby Dee, Gloria Steinem and
Erma Bombeck. It is one of the most
comprehensive collections of women's
Creme de la Femme: The Best of humor ever written, and the first collecContemporary Women's Humor, tion of its kind to feature the best work
published by Random House, will of contemporary women in so many difbenefit three charities including ferent forms, including essays, short stoAmFAR. ries, cartoons, songs and poetry. The inspiring and amusing recollections are arranged thematically into topics of interest to women today, among them politics,
equal rights, men, and aging.
Creme de la Femme: The Best of Contemporary Women's Humor, conceived
by Anne Safran Dalin and edited by Nancy Davis, will entertain you, sustain you,
and provide you and yours with hours of reading pleasure. Available in bookstores or directly from Random House (at a discount) by calling 1-800-733-3000.

Prada and Artist
J.S.G. Boggs
Collaborate on
Backpack for
AmFAR
or a limited time
only, a contribution of $500 to
AmFAR will entitle you
to a special, limited
edition backpack manufactured by Prada, the
famous Italian house of
design located in Milan,
Italy.
Produced exclusively for AmFAR under
the Art Objects label, The Prada backpack designed
these highly fashion- by contemporary artist,
able backpacks were J.S.G. Boggs. (Photo by
designed by the re- AndrJBeckles)
nowned contemporary
artist, J.S.G. Boggs. The
backpack is covered with the artist's trademark "tin-dollar bill" printed on
gold-tone militare green waterproof nylon. Special features include a knotted drawstring at the opening, a double D-ring closure, and heavy-duty
nylon web straps.
Manufactured in a limited edition of 200, the Prada J.S.G. Boggs backpacks are available exclusively by contacting Diane Boehm at AmFAR at
212-682-7440. Please have your credit card ready. Or you may send your
contribution (please specify "backpack") to AmFAR, 733 Third Ave., 12th
Fl., New York, NY 10017. One hundred percent of your contribution will
benefit AmFAR programs. [Please note: These contributions are not taxdeductible as a charitable donation because the retail value of the backpack
exceeds $500.]

Time Inc. Launches Two New Charitable Promotions
Time Warner, a long-time supporter of AmFAR, has embarked upon a new campaign to help raise funds for AIDS research. LIFE magazine and Entertainment Weekly, two publications of Time Inc. (a Time Warner subsidiary), are launching
two separate promotions that will result in charitable contributions for AmFAR. LIFE will donate $1.00 to AmFAR for every
new subscription ordered through a special television promotion that began airing this fall. In January 1998, Entertainment
Weekly will send a special offer to thousands of current subscribers to renew their subscriptions. Those who renew in response
to this special offer will have the option of choosing one of three charities, including AmFAR, to receive a $1.00 donation.

* 0
The development and creation
* of a vaccine would certainly *: help diminish the number of
* young people who slip through *
the cracks and end up contract* ing AIDS. An AIDS vaccine *
* would be a welcome addition
* 9
* to the efforts to halt the spread
* of this crippling disease. e: -Elmer Bautista Arguilla,
* AmFAR Intern
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