[Promotional materials, International Conference on AIDS (13th : 200 : Durban, South Africa)]

THE GLOBAL
Page 2 BUSINESS
COUNCIL
ON HIV&AIDS
Mr. Roedy joined the company in 1989 as the Chief Executive and Managing
Director of MTV Europe. He was promoted to President, MTV Networks Europe
before being appointed President of MTV/VH1 International and Chairman, MTV
Networks Europe in 1994. He has also sat on the board of Nickelodeon
International, the world's only multi-media entertainment brand dedicated
exclusively to kids.
With a television career that spans over 20 years, Mr. Roedy's experience spans
nearly every aspect of television operations. He began his career at Home Box
Office (HBO) in 1979, as Manager, National Accounts. Prior to joining MTV, he was
Vice President for Affiliate Operations, West Coast, based in Los Angeles. Mr. Roedy
has a Harvard MBA and an undergraduate degree from West Point.
About MTV International
MTV: Music Television is the world's leading multi-media brand for youth and can be
seen in 310.6 million households in 136 territories. MTV's international channels
are: MTV: Music Television (US), MTV Asia (Sc~itheast Asia, Mandarin, China, India
and Korea), MTV Australia, MTV Brasil, MTV Europe (European, Central, South,
Nordic and UK/Ireland), MTV Latin America (Northern, Central & Southern) and MTV
Russia. MTV also has two "free form" music services, MTV 2 (US) and M2 (Europe),
that feature videos from a wide variety of genres.
About MTV International continued
Digital programming services MTV "X" and MTV "S" are also available in the US as
well as MTV Base and MTV Extra in Europe. MTV's holdings also include 13 locallyoperated Web sites worldwide as well as publishing, home video, licensing &
merchandising and a feature film division, MTV Films. MTV is a registered
trademark of MTV Networks, a unit of Viacom Inc. (NYSE: VIA and VIA.B).
About Nickelodeon International
Nickelodeon, the world's only multi-media entertainment brand dedicated
exclusively to kids, is seen in more than 300 million households in 149 territories
worldwide. Nickelodeon's portfolio of businesses includes country-specific television
networks, Web sites and Nickelodeon Movies, as well as global sales and licensing of
Nickelodeon programme franchises. Nickelodeon's channels can be seen across
Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the
US. Nickelodeon also operates TV Land (US), as well as the digital TV services Nick
Jr (UK), NOGGIN (US) and Nickelodeon Games & Sports - GAS (US). Nickelodeon is
a registered trademark of MTV Networks, a unit of Viacom Inc.

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