[Promotional materials, International Conference on AIDS (13th : 200 : Durban, South Africa)]

THE GLOBAL
WILLIAM H. ROEDY BUSINESS
COUNCIL
President, MTV Networks International ON HIV&AIDS
Bill Roedy was appointed to the newly created position of President, MTV Networks
International in June 2000, reporting to Tom Freston, Chairman & CEO, MTV
Networks. In this position, Mr. Roedy oversees all of MTV Networks' growing
international businesses and channel operations for the multi-media brands MTV,
Nickelodeon and VH1.
Based in London, Mr. Roedy is responsible for the overall vision, implementation and
management of MTV Networks' multi-brand global business strategy. With
operations that include 48 locally managed MTV, Nickelodeon and VH1 channels,
MTV Networks International is the largest global network of localised channels and
Web sites targeting kids, youth and adults.
A dedicated music lover and true internationalist, Mr. Roedy was previously
President, MTV/VH1 International and Chairman, MTV Networks Europe, where he
was the key architect of MTV's successful localilation model emphasising
decentralised business units.
Under his leadership, MTV & VH1 International have launched and developed over
20 uniquely programmed music channels around the world, reaching an estimated
one billion people. This, in turn, has made MTV one of the Top 10 recognised
consumer brands in the world, the world's largest television network, a pop culture
phenomenon and the #1 global music destination for youth on-air and online.
Through his extensive travels and advocacy for social responsibility, Mr. Roedy
became an Ambassador for UNAIDS in 1998. In addition to field visits to HIV/AIDS
devastated areas in Africa and Asia, he leads MTV's global efforts to promote HIV &
AIDS education, fight complacency and lessen the stigma attached to the disease.
Besides airing HIV/AIDS-related programming globally, MTV International has
produced award-winning original documentaries and public service announcements,
making them available for air to all international broadcasters, at no cost. MTV
International's HIV & AIDS awareness efforts were honoured with the Pedro Zamora
Memorial Award for Youth Advocacy at the AIDS Action Leadership Foundation
Awards 2000 in the US.
Building on his personal commitment, Mr. Roedy recently became Chair of the
Global Business Council on HIV and AIDS, which is dedicated to unifying businesses
in the fight against HIV & AIDS. He is also a Board Member of Doctors of the World,
the National Academy of Television Arts and Sciences, the American School in
London and the International Advisory Board of the Rock & Roll Hall of Fame.

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