The Business Response to HIV/AIDS: Impact and lesson learned

* Women in Prostitution Project: HIV/AIDS awareness,
medical assistance and counselling provision for
commercial sex workers in southern Madurai, using peer
educators. The all female project team works with a
network of commercial sex workers, brothels, pimps and
their clients to promote condom use through education
and innovative designs for condom carrying by the
commercial sex workers.
* Antiretroviral drugs provision: In collaboration with the
Medical University in Chennai, AZT/3TC is provided to 17
HIV/AIDS patients at a daycare centre.
3. Results and lessons
The education, prevention and care projects are monitored
monthly, and lessons learned from training programmes
and counselling are used to constantly improve the
effectiveness of the projects. While most companies would
not be willing to provide similar proportions of resource
commitments to community-based projects, the most
important feature of Teddy Exports activities is their
endeavour to undertake projects that utilise low cost
creative tools to ensure sustainability and replicability. For
example, they used recycled waste products as materials for
education.
Teddy Exports and Amanda Murphy have received a
number of awards in India and the UK for their work on
HIV/AIDS in India, providing them with important
international, national and local reputation standing.
This is recognition of the tremendous dedication and
formidable ingenuity that has been shown by this company
and its personnel.

THE BUSINESS RESPONSE TO HIV/AIDS: Impact and lessons learned

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