The Business Response to HIV/AIDS: Impact and lesson learned
3. Results and lessons The cause-related marketing activities (T-shirts, red ribbons, Japan-specific products) were highly successful in generating public awareness for the campaigns. There were also reputation gains for the company on a topic that is now being legitimised as an important issue, especially amongst the young. The Body Shop in Japan also identified benefits to their employees, through observed improvement in staff morale and productivity through involvement in the instore campaigns. They also held workshops for all store managers to raise the level of understanding of HIV/AIDS, which had the effect of convincing many of them of the importance of such close involvement. In addition, The Body Shop Japan recognised from experience that the use of simplified and concise HIV/AIDS information is important if both customers and staff are to be engaged. 46 THE BUSINESS RESPONSE TO HIV/AIDS: Impact and lessons learned
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About this Item
- Title
- The Business Response to HIV/AIDS: Impact and lesson learned
- Author
- Joint United Nations Programme on HIV/AIDS | Global Business Council on HIV & AIDS | Prince of Wales Business Leaders Forum
- Canvas
- Page 46
- Publication
- Joint United Nations Programme on HIV/AIDS (UNAIDS) | Global Business Council | The Prince of Wales Business Leaders Forum
- 2000
- Subject terms
- reports
- Series/Folder Title
- Chronological Files > 2000 > Events > International Conference on AIDS (13th: 2000: Durban, South Africa) > Government materials
- Item type:
- reports
Technical Details
- Collection
- Jon Cohen AIDS Research Collection
- Link to this Item
-
https://name.umdl.umich.edu/5571095.0160.068
- Link to this scan
-
https://quod.lib.umich.edu/c/cohenaids/5571095.0160.068/52
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Related Links
IIIF
- Manifest
-
https://quod.lib.umich.edu/cgi/t/text/api/manifest/cohenaids:5571095.0160.068
Cite this Item
- Full citation
-
"The Business Response to HIV/AIDS: Impact and lesson learned." In the digital collection Jon Cohen AIDS Research Collection. https://name.umdl.umich.edu/5571095.0160.068. University of Michigan Library Digital Collections. Accessed May 10, 2025.