Bridging the Gap: Conference Record [Abstract book, International Conference on AIDS (12th: 1998: Geneva, Switzerland)]

12th World AIDS Conference

Abstracts 33493-33496 687

Results: Approximately 66% of people listen to the radio, while TV is viewed
slightly less. Of those receiving radio and/or TV, 2/3 "listen to counsel programs."
Men (45%) read newspapers 3 times more than women (17%). Radio is the most
frequent source of information.
Approximately 40% "heard something" about AIDS on the radio, approximately
20% on the TV and 15.5% of men and 5.5% of women have "read something"
in newspapers. Except "physicians" (all speakers believed to be physicians) 20%
and "chatting" (women: 10.9%, men: 7.3%) none of the others 26 sources of
information named reached 5%. Approximately half of the sample had only one
source of information, 55.9% of these men and 39.6% of these women only
had one media information. Here, also, the main channel is radio. The analysis
of responses shows a difference between receiving only media information and
receiving several sources. Everyone everywhere who received only media information had less extensive and less accurate information on the 3 topics. Errors,
confusion and bad information are more than 4 times as common.
Conclusion: In Mali, the only message strongly printed in minds by the media
is: AIDS KILLS! Here, despite their strong power of broadcast range and large
audience and emotional resonance, radio and TV have a weak possibility to
educate. They can alert about risk but not teach how to avoid that risk. Correct
understanding of media prevention messages seems to require a high level of
education and newspaper reading but 90% of Malians are illiterate.
33493 Contribution of the pan-African AIDS documentation
centres network to the fight against HIV/AIDS
Ibrahima Bob', M. Cisse2. 16, rue Calmette Dakar, Reseau PanAfrican de
Documentation sur le VIH/SIDA; 2Panafrican AIDS Documentation CEntres
Network BP 5270 Dakar, Senegal
The community of Documentation Centres is composed of many thousands of
entries arranged in data bases upon which millions of people rely for information:
researchers, trainers, grass-roots prevention workers, decision makers and others. The wide ranges of responses to HIV/AIDS and the opportunities opened up
by the Internet have led information officers and specialists to try and create a
mechanism to improve access to and dissemination of information. It was upon
the basis of this observation, formulated at the Kampala conference in December
1995, that the Pan African Network of Documentation Centres was created.
Respond to information needs of actors working in the AIDS pandemic, putting
together a common database and sharing information for better and efficient
programmes.
Through several publications, the Pan African Documentation Network has
looked into ways of diffusing useful information and supporting the debate on
the main problems raised by the HIV/AIDS pandemic and the formulation of the
response to it.
Results: * Dossiers containing information on successful activities and programmes that could be replicated elsewhere;
* Press Reviews of articles on HIV/AIDS throughout Africa;
* Repertoires of institutions working in AIDS to know who is doing what and
where;
* Catalogues of IEC tools that can be used to train actors directly involved with
HIV/AIDS as well as the public at large;
I Selective Bibliographies, which follow a thematic approach of the HIV/AIDS
pandemic;. Repertoires of human resources;: Production of a newsletter.
Conclusion: By combining existing technical and managerial instruments with
the universality of information now available through the Internet, we are in a position to conceive highly coherent, pertinent and ambitious programmes. Optimal
reinforcement of institutional capacity is made possible only if people have easy
unhindered access to relevant human resources and sources of information at
any level.
33494 Effects of different advertising strategies for enhancing
referrals of urban and rural manitobans to the provincial
AIDS and STD information phone line
Karin Linnebach1, S. Choudhri2, R. Procyk2. ' Village Clinic 668 Corydon Ave.,
Winnipeg, Manitoba R3M OX7; 2 Village Clinic reaseach Committee, Winnipeg,
MB, Canada
Objectives: To determine the effectiveness of various advertising strategies in
enhancing referrals to the Manitoba AIDS and STD information line.
Methods: The Manitoba AIDS and STD phone line data from August 1996
to December 1997 was reviewed to determine the main sources of referral to
the phone line for urban and rural Manitobans. Winnipeg was defined as an
urban area while the remainder of the Province was considered rural. Chi-square
was used to identify variables that differed significantly between urban and rural
Manitobans.
Results: Pen-based advertising and posters were significantly more likely to
elicit calls from rural Manitobans while most urban Manitobans used the City

Phone Book:

Conclusions: A listing in the local phone book remained the most important
source of urban and rural referrals to the phone line. Smaller targeted campaigns
(posters, pens) and public health nurse (PHN) referrals were relatively more
important sources of referral from rural areas.
Conclusion: A listing in the local phone book remained the most important
source of urban and rural referrals to the phone line. Smaller targeted campaigns
(posters, pens) and public health nurse (PHN) referrals were relatively more
important sources of referral from rural areas.
33495 | Improvement and rationalization of documents
production about AIDS on french ministry for health's
initiative
Bertrand Sachs', Francoise Dezbach-Belingard2. Ministry of Health DGS
Division Sida 8 Avenue de Segur 75007 Paris; 2Direction Generale de la Sante
Paris, France
Objectives: Improving and rationalizing documents production about AIDS (prevention for all publics and information towards infected persons and their circle),
answering simultaneously to three necessities: 1) Reinforce the visibility of french
State's commitment in its information mission about AIDS. 2) Decrease the useless efforts, the repetitions and the wasting which result from the proliferation
of documents stemming from numerous origins. 3) Respect the figthing against
AIDS ONG for their will to produce documents on their own, with the help of public
funds, once their plans' usefulness has been established within a clear dialogue
process.
Methods: Draw up a collaboration treaty with the main producing documents
about AIDS ONG, in order to go in partnership with them, as authors, for the
creation of an information collection about AIDS, integrated into the ministry for
health's publications and bearing its validation. See to it, within this collection,
that there will be as few as possible risks to schock anyone and, in the same
time, that the documents will contain a clear and complete information towards
people being, at the moment, specially concerned by AIDS: men having sex with
men, persons using injected drugs. Support the ONG's production of information
about AIDS to fulfil particular needs concerning specific publics.
Results: Creation, at the end of 1997, of the planned collection, in partnership
with three important documents about AIDS producing ONG; putting up of an
advisory committee for the publications about AIDS; realization, within the new
collection, of ten documents beetween october 1997 and june 1998; installation
on Internet of some of these documents;
Conclusion: The french ministry for health efforts and determination to improve the editorial policy about AIDS in order, particularly, to be able to face
in as good conditions as possible the new information needs, are now bearing
fruits, after several months of sometimes difficult, but profitable negociations and
preparations with various goodwilling partners.
33496 A new tool for intervention/awareness among young
people
Marc Shelly, C. Taillard, S. Dubois, J. Leseur, V. Novak.
Arenedia-BP-6436-75064 Paris, Cedex02, France
Issue: Young people everyday exposed to various risktaking behaviours -
HIV/AIDS and related risks (infectious or not: e.g. unwanted pregnancies), road
or leisure accidents, etc. - requires innovative and appriopriate awareness and
preventive intervention, taking into account particularly the pleasure of taking a
risk and the global cohesion of the multiple axis of the prevention and Health
promotion.
Project: A peer education pilot action was conducted in Paris at the Centre
Information & Documentation Jeunesse (CIDJ), using a graphic tool-a "rough"
specially realized by a peer, screenplaying a risktaking (but "Harm reducing") behaviour, choosed in the leisure field: the "parapente" jumping, a now very popular
sport among french young people. By means of an anonymous self-questionnaire coupled with this picture, different data were collected concerning both the
relevance of this new tool and the exploration of the attitudes of the target public
towards risk and prevention.
Results: A 525 young people representative sample of the public visiting the
CIDJ answered the questionnaire in a 3 months period [55% females and 45%
males, aged from 17 to 30 years (57% from 20 to 25 years, 21% from 17 to
19, 13% from 26 to 30)]. Some data collected appears very interesting for future
preventive messages or interventions specifically addressed to young people:
according to 57%, the use of protective means (e.g. condom, contraceptive "pill",
seatbelt, etc.) do not "spoil pleasure"; accoording to 81%, to protect oneself in
various situations (e.g. sexual or leasure activity, circulation on the road, etc.)
depends on one's "personal decision" 83% think that absolutely no risk (risk "null")
do not exist, even using appropriate protective means.
Lessons Learned: This innovative tool - easy to use in a participative and
implicative approach by peer to peer education - appears to be attractive and
productive both for intervention and investigation targeting young people. It could
be used in various sites offering access to young people of contrasting so
cio-educational levels and from varied walks of life, taking a large diversity of
risk.

Urban
Rural
P-value

N
2145
252

Pens (%)
14(0.6)
10(3.9).01

Poster (%)
22 (1.0)
10(3.9).01

Phone Book (%)
1179 (54.1)
113(44.1)
S.01

PHN(%)
17(0.8)
5 (2.0).06