Abstracts Vol. 1 [International Conference on AIDS (11th: 1996: Vancouver, Canada)]

Mo.D.1921 - Mo.D.1926

Monday, July 8, 1996

Project: In the past 3 years AIDS Prevention Carnival Campaigns were run using different
educational strategies through mass media channels targeting strategically placed social
groups. Carnival as a street festival involves an increase in the traffic of people and encourages more sexual freedom. All media channels ran campaigns that highlighted the promotion of condoms and the practice of safer sex.The campaign used nationally known artists
and testimonies of people ihving with HIV/AIDS to form public opinion. After a short training, taxi drivers also participated in the Carnival campaign.They worked as direct contact
social educators, and distributed condoms and information leaflets for their customers.
Results: Campaigns were welcomed by the population.These campaigns created a new
approach of AIDS prevention actions relating them to carnival time. It also sensitized other
social sectors, which now accept their commitment to the fight against AIDS, and run campaigns during Carnival to promote the use of condoms.
Lessons learned: AIDS prevention campaigns at specific periods and highly crowded places
at popular street festivals can reach good results in terms of social mobilization snd encour
agerment of preverntive behavior in face of AIDS.This is particularly more effective when
these campaignrs use different strategies of approach the public, especially when they are
run in the iseda.
Harley Hennques, RP.Manoel Dias Morais,25 Jd.Apipema, 40155-260 Salvador, Bahia, Brazil,
Phone:[phone], Fax: 07 I-245 1876
Mo.D. 192 I1
WOMEN AND AIDS PREVENTION:THE PRIVATE SECTOR RESPONSE THROUGH
CLAUDIA MAGAZINE.
Perez, Andreia, ' Maurell, R., Kaliran,T.2 Vieira, E.M., 3 Fernandes, M.E.L. 4 I Claudia/Abril
Edit ors; C rs of Benetton; 3Associa io Saude da FamlSia; 4Family Health International
Issue: From 1988 to 1993 the mortality due to AIDS among women in the State of Sao
Paulo, Brazil, had an increase of 820%. nce 1992 AIDS is the major cause of health among
wornen between 20-34 years of age in the State of Sao Paulo.
The Project: Claudia belongs to Abril Editor and is the second largest magazine in the country Claudia sells an average of 700,000 copies per month. Market research shows that each
issue is read by additional people, therefore 3.5 million readers is a signifcant number
Claudia magazine began in the sixties and is mainly directed to the traditional woman, who
see, marri ge and motherhood a s her main goals.Yet Claudia was the first magazine in the
country to open its pages to a feminist writer and to write articles on HIV/AIDS prevention
to target women. Since 1993 the AIDSCAP project in Brazil was involved with Claudia providing interv ews and te chnical assistance for thIe development of articles. In the beginning of
1995 Caudia decided to develop a campaign for HIV/AIDS prevention to target women in
close collaboration with AIDSCAP/Project in Brazil. On September 1995 issue Claudia
released to the market a 12 page article baised upon illustrations produced previously by
Benetton highlightna p the importance of HIV/AIDS heterosexual transmission in Brazil.
Results: In September 1995, a total of 700,000 Claudia magazines were sold in the country.
Several school and community groups used the article to fix in billboards, a total of 200
free issues were distributed ait the Women's World Conference Beijing, China and 300 free
issues were distributed at the 4th Pan American AIDS Conference in Santiago, Chile.The
arti le and the initiative of Claudia impressed not only the scientific community, but media
leaders from other countries and NGOs. A total of US$ 300,000 was spent by Claudia for
the production of this artitle.
Since then each month Claudia is developing a systematic rrdia coverage in order to
increase the perception of risk among women for HIV infection and STDs.
Conclusions:.The rnr niaesector can pla y a major role on the prevention of AIDS;
2.3 e initiatve fror Claudi, is an example to be followed: 3. AIDSCAP/Brazil and Claudia
were able to build an important collaboration for the prevention of HIV/AIDS among
women in Brazil.
Andreia Perez, Rua Geraldo Flausino GComes 8 I/ I|"andar Sao Paulo Brazil
CEP: 04573 900 Phone: 55 - 01 I - 534-5462 -Fax: 55- 0 I 534-5875
Mo.D. 1922
DANISH AIDS INFORMATION SYSTEM (D.A.I.Sy)
Jensen, Erik M.P*, Medsen, Paul Chr Manager of center.*, Christensen, Gunnar, MS.L. project
manager *, Johansen, Niels, progrinammer* * AIDS-INFO/FYN, Skt. Anne Plads 2, DK -5000
Odense C,Telf [phone], Denmark 1 P & C Odder, Denmark
Issue: To develop and test a nationwide database with information about material on
HIV/AIDS an other associated subjects, with reference to the physical whereabouts of the
materials. Great importance has been attached to the use of an easily accessible edb language.
Project: Denmark is hopelessly behind in the feld of information technology when it comes
to the storage of and searching for information about HIV/AIDS. In 1988 the Danish
National Board of Health and the County of Funen launched a projlect, the aim ofwhich was
to collect a database with information about all published Danish AIDS-information material.
The project camre to nothing, however because it haid too many limitations attached.
This new project, which was launched in 1994, uses a window-based database program,
wh ch can be updated centrally based on an index designed and developed by AIDSINFO/FYN It can also be updated by the end user, with his or her own collection of informaitian.'She databaise iotsaina text, saurd, gi ah anrd aideo clips.
Da nshe dat s i me adistritboe vii CD-i is'disa or cntirnetThe pr-ogramme will be
piesented ain "crn C'e madule.
Lessons learned: The reed of ely access to various types of information, is an ongrowing
issue. Using the electronic media, we can be assured to challange the ow of information,
that each one of us have to choose between.
Erik Jensen.P AIDS INFO/FYN, SKT Ame Plads 2, DK 5000 Odense CTelephone:
[phone], Fax: [phone], emal: aidsinfo inet.un c.dk
Mo.D. 1923
THE EVALUATION OF A TV API FEATURED BY A LOCAL CHINESE AIDS PATIENTS
IN HONG KONG
Chan,Tarm.C, P Lau, Joseph -E,' 'Dr SS. Lee.* Centre of Clinical -rials &
Epidemiolo ical Research, CUHK, HK* *Department of Health"
Objective: Po evaluate I V API featured by a local AIDS patient in Hong Kong
Methods: A telephone survey with random numbers selected from the telephone directory

was carried out in December 1995 (n- 1275; 606 males and 668 femnles), th respnse
rate was 51%.
Results: 93.9% of the respondents had viewed the TV API featured by a Chinese mais uwth
AIDS, who talked about AIDS prevention and support to AIDS patients. No other Che,,
persons with HIV or AIDS had revealed their identity to the publc.The evaluation showed
that it has a major impact as: (I) 57% of the respondents claimed that it has an above ve
age influence on themselves as compared to other APIs; (2) 85.7% thought thaEit convys a
clear message and 79% support its continual screening. these Efigures were higher than the
other TV API which was most commonly recalled (62% and 60%); (3) 79% felt that it had
increased their awareness on AIDS; (4) 38% felt that it would increase their support towa rd
AIDS patients:; (5) 47.5% felt that it would increase their usage of condom and (6) 28. % felt
that it would lead them to reduce the number of sex partners. Furthermcre.TV API fe
tured by AIDS patients is seen as more effective than those featured by actor, med, l staff
common people or politician (52.7%, 14.6% 15.2%, 90%, 2.5%). Self cntdvon o patet
experience is also seen as the most effective means for promoting AID)S prevento.
Conclusion: TV APIs featured by AIDS patients is an effective approach in prorsot ir ' AIS
prevention and support for AIDS patents
Tammy PC.Chan, HKAF 5/F Shaukeiwan Jockey Club Chnic, 8 Cha Wan Road, Hon K n,
Tel: [phone], Fax: [phone]'
Mo.D. 1924
AIDS IN THE ITALIAN DAILY PAPERS FROM 1982 TO 1995
Carducci, Annalaura, Casini, B., Rovini, E., Crocell i, M., Calamusa,A., Avio, C.M., Dep.
Biomedicine, University of Pisa, Italy
Objective: Owing to the predominant role of mass media n informn ine about AIDSs
resulted from our previous surveys on AIDS related knowledge, attitudes and beh our,
we have analyzed as newspapers faced the AIDS problem in Ital>y from 1982 to 99
Methods:Three daily papers widely spread in Italy: "la Repubblica "La Stampa ind
"Corriere della Sera" were examined from 1982 to 1995 collect ir articles abot AIDS
and memorizing the related information in a data base. In a first phase o the anals s the
number of articles and its evolution during the time, the most important sulect and the
more frequent words in titles and half titles were examined.
Results: On the whole, the number of articles exceeded 13.500, with differer'',. 'rl
years: from 3 in 1982 they increased till 1.680 in 1987; after a decrease fr o
a great raise occurred in 1992, followed by a slight decline n 193-I '5.Ihe thr iew aa
pers proceeded parallelly until 1987, with differences fur-therlyThe distnbution of atcs
according to the subject showed that "sex" under every point of view (homo and heterosexuality prostitution, sexual violence, etc) was dealt in 79% of cases. drug n 5 he
yearly distribution of these two subjects strongly differed since 1990, when art a s about
"sex" started to increase, while for 'drug'' we did not find a significant trend. fhe ost frequent words found in titles and half-titles, were related to the most important sublet, and
the epidemiology, but other expressions as death", " risk' to kll", "fear' alarm, wert
rather frequent, pointing out the often alarming tone of the AIDS related news.
Conclusions: The press coverage of AIDS-related tops h as been very large since 985,.
with the absolute maximun in 1987, when we also observed a mrked mcease of fear and
prejudices.The often alarming tone and the rather frequent inaccuracy in the articles,
besides the very important role of press in AIDS information, suggest the foundatione a
Permanent Observatory of press about AIDS pointing out misconceptions and trying to
correct them.
Annalaura Carducci, Dep. Biomedicine, University of Pisa,Via S. Zeno a5, I 561. P Iat ly
Tel.: [phone] Fax: [phone] email Card ci(ohbior'd.anip t
Mo.D. 1925
IDENTIFYING A MULTI-DIMENSIONAL HEALTH LOCUS OF CONTROL IN HIV(+)
AFRICAN-AMERICANS:A PHENOMENOLOGICAL INQUIRY
George R. Sharpe, BA, BSN, RN, MSN candidate - School of Nursing. Seattle Un wer '
Research Question: By listening to HIV(+) African Americans tel thenstoes alout health
beliefs, can a multi-dimensional health locus of control be identified?
Method: An informal taped interview process in which participants ar rcoarc t
share their beliefs, feelings and thoughts about health in genera! and t r heai th Sri ',ratic
larThe data will be analyzed and the responses related to health 5,, o cntrolteao
rized into three areas: (I) chance locus of control, (2) powerul other ro,
internal locus of control.
Conclusion: The findings of the phenomenological inquiry will be stated and then iplemented for nursing intervention.
(Research in progress; completion date: May 1996.)
George R. Sharpe, BA, BSN, RN, 403 Dewey Place East, SeattleWA 98 112, USA Tel (206)
329-2340 email: gsharpealseattleu.edu
Mo.D.1926
INTERNET:A USEFUL MEANS TO DISTRIBUTE AIDS INFORMATION
Rico Blanca* Magis C", Ruiz, Bk", del Rio, C", Faba. G ". Cortes. E' Baez V llase
Salame E*. 5CONASIDA (National AIDS Coonci) * EN DS (N itional Health
Informatian and Documentation Center) Miniatmry of Float>.
Issue: Accurate and updated nformation about the AI 1 epi t s esent afr 'e ass
workers' decision asaking as well us San NeGes ard tfe 5'ei asra 1 pubc 5' rotr me, as' ac a
ed to use INTERNET as a useful tool to make AIDS inforn s ars aSle, sItl o
our quarterly AIDS journal Low cost is an attractive additio n ants
Project: Since 1994 AIDS epi data were included in i fp, waS S ass ma as', stea
by health workers and other professionals. We deded to snclude, 5n addto t t e ep
demiologic AIDS information, other related issues which are useful to health worke s id
the interested public in the Health Ministry s WEB (http:nwww.ss.obrx
Results: From January to December I995.2,500 consulations were m de, 5 of er
coming from other countries. Besides the speci consultations, we are recevng spe
information requests through e-mai, which is actually functonyn a htie
Lessons learned: INTERNET represents a new possbilit7 to make urrent and apdated
AIDS information available to a wide public, at a very low cost. Some part ' har t
tics makes it particularly efficient and attractive: the possibility to interact with our users

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