Abstracts Vol. 1 [International Conference on AIDS (11th: 1996: Vancouver, Canada)]

Track D: Social Science: Research, Policy & Action
MoD. 1820
THE IMPORTANT ROLE OF AUDIO-VISUAL MEDIA IN AIDS PREVENTION
Poit...Eisabeth,Th ppich, J., Christiansen G. Federal Centre for U-efiish Education ([CU1E),
Cologne, Germany
Issue: Conditions for- the successful use of AV media, exempllified l 5I FIt.Ax id"5centiofl
campaign in Germany.
Project: 1 re German Aids education canmpaign his beuessingiss sran( cssi1,isc ps corstin
uously since 1987. The essential elements of the AV strategyare(1) Is' t,1;(lstsoiship
with othcr media (mredia mix, efeicnce to counselling services), (2) s scdule pF usuryn (e g.
frequency of binadcasting), (3) nmessges (target-group relevance), (1) contents- (dussemination of information, sitoation-related model learning of the negotuation of piotective behaviour, improving rondom use, stimulating a climate of non-stigmati tiuri), (5) design (infor nsa
iron veirscis rsitarnorent) This comnomsnication strategy is evaliiatsd3 Is1pi rstisi" lie cons
munscatrors perfosrmance and enrotional impart of thie differerut 5spots by Iri is' sii uveys
conducted inioirg vieweiummsediately after transmsission uf the spot, soalysis.) 1 1iratins
monitoiring of knowledge arsd behaviouiral patterns by merans of moonnui cc'es asnongs the
geneiaI pops1ation.
Results' The prete sts aiid vicwei suirveys isdicate that the mssaec FUSe 1'/ pare i
under stood by birge sections of the popsulation and that thse spots arhieve ia'high degiree of
emotional acceplansce.'[his gireat viewer acceptance ircrases the wllissof l tlie lV
roiparsies to hircoadcast thre spots, this resulting irs generally Iighs sov i s c.Aiiss,,itlic pub
hrc the continiuous, high-coverage use of AV media has led oa risti c acst 05 nt of Ire
dasngeirs of Aids and a high degree rsf safety in dealing witfs the discese. A sc i sl lmate has
been develope d which is mark(ed by good acceptance of pirotectsivebhcionsr, ontse csri
hand, sod by non-stigosatisations of people with HIV and Aids, on 1wlii c'Fir1' lii c i uss inch
car sforpsiotertive intentions and condosmi rse sfsow that theelinic s Ibccs a coniiiliuous
ncrecase in protective behavioui in Geimany in recent yeas
Lessons learned: Using AV smedia is crucial for a comprehersivce ino entsrateaigy. Only
the combisnstion cit the different conmsounicatiori elemsents histhr. power co initiate a silo
taining rormmunicatiosn process (and to create good preventive smlsls).
Dr Elisabeth Pott, Bslndeszentrale fur gesusdheitliclie Assfkld'sssyung l) 11l Kriii
Tel.: ++49/22 1/8992-241 Fax: ++49/221 /8992-300
Mo.D. 1821
AIDS EDUCATION:A STUDY ON PERCEIVED PREJUDICES AND MEDIA HABITS OF
STUDENTS AND TEACHERS
Dr: Biaglban prakasf, 'CDc Qiraislsi, SY, 5'3r irsodii ii, [Devi."Iii sclss i istis hstalk All (5
(UTA), N.S.S., New Delhi, Isia. "National CoordinalocYoluth Actsin.ii All )S, Ne'w IDelhi.
*Cintie foi Alter native Healths Case, New Delhi.
Issue: Teenaginrs in college and siniver sity campuses asre cootirrrisii l c o Iu ii Iipi isis
situiations.tichsrs aith pcirceived pirejudcices ansd culturalsantipath it he HIelp. It is cib
rally imorrtint touasses the knowledge arid risk per ception level sflthseec cagrirs ran
H-IV/AIDIS/S I U arid sillvey their niedia habits iaid informrationi sour is to dcvc l fl11)propsips
ate prevention edsication.
Pr oject.The priesenst stuisia1past of U tA Procject ((lils tc.tall. lP IIti i icyqicstunnaire based sursey rovesring 3 State caspitals cif InidiaI wish attlof20 i,iiic studsent
saisples and a0 teaicher samples.The student samople site consistess ci (i iF sssssslscofifudes
giradisate studensts, including both sexes and distsrbutedl rver 3 age "coups and snorir evels. Among tetcher samples thre were 32 msale and 18 fenoalie. A S 'If I _rI tc a t del
oped tlsrougsh 'GD socsght Iesponses on tie objesctivers. Else thc ci 0111 evasshibes ted to
qualitattive and descriptive ansalysis.
Results 1 Ire study revealed a dir ect relationship betieenconomuliiics till'r vi '1 F'l sal
awlsrensess. A aollifty oif respondents coantinusedl to Iselievse in cci t ils rs~tl s. I litte rcie
betweeno IHIV rnd AIDS was not ksnown o m ny (63(2)tlIre level soI iv sci 's 5si' niisrstt
less so tfhe age grcup of 15-19 tha10nithre age yroup1( of 20-10 yeris. As c nil rshrda
hafirts rnd exposres i mrir0ty doss't listen to theroaIdioes e,,:%te/"rossvies
were rascal. Contr asy to popular- belief, eve nrng ls irs 1rsip and "icewr I "1)ci, i siry Iimit
ed (22 s)lii comprpsison r eider ship of pinst niedia mis cmry (higs ('10 5 '( isi)amsg studsclsI
Nell as teachiers.
Lessons learned: [tore (liarsthree fourthrscif respondfensts hIs dfirntisicsllFic 5Issri othe
issuce which emsphiasizerd the need for more issaginative lEt carip ssgs [lii e trtsas
needed to dispel niyths frorm the minds of young people arid psijusrcs tc is eles.
Althiouigh television emierged as most preferred medissm, the stsudy flund sno ercisonali
communication as miore effective. A better media plan wills pimlo'sIrs ell sxocf enstestarnmeot and eduication was reconmmended.Amiong teachers, a procs cs of issuers sirs through
participaltive training was needed.
Dr Bhaglsarspakasfi, Eirector lETfA, M-7. Anrewsgars Extriiirs tat 'v o I- I I )0(0(9 Inrd I

erice cm India's popuilir rcultur el] hs, fins songs ansI fis persorislitie-s couslriheFar- ud1 to edildcati, (fir illiterate (aboust 24% in Delhri asidl 60% in Isndi1) This needs; toia i: olidlitsI.

Mo.D.1820 -- Mo.D.1825
Mo.D. 1823
THE IMPORTANCE OF MASS MEDIA ROLE TO PREVENT HIV I DIFFUSION IN ITALY
GI nI I. I(igris (t ), FI Aunts ( C(haPisisfif sscal Irsunoaslogy ssid Allergy (Di~t
Clinical Mlediinre) UJivssa isty cif RoriemsaesSapienzi'' - & ALlAIDIS (Nsftionis Assssciatiosn
again st AIDS): ('4) AN[ IAhDS
Issue: A corriectEknowledige nsf fiyhi 'Iis beha'vir for I-IIV- I isnfections plays a cesntial sole in
preventing airssps'eard amnsgsthe fpopasion55. Girrs'e'sscanr'd regionsiss nstiutionissr
crcaviliac lie F ins Italy toSoruectly u insorusaghsit usk castegoiric's sunsid ng' people thso'gssuaut edcioalu proa igr as suhfich icludeslevisconuanos sap~r s",sgzines srrndccdri (selisits [Non pri ~t associatonss (us.ANsLAII S) coributefairiurnthe naisalso campicgnip sitIc fit
AlIS he tasretng selected giroups of people whirfi are at very sigh sksl fosrIHIV infection
Pr oject: Tn pm ote a hre(her Sknirwledgc'atsotais Hl I\/-I Ifection cler ussurdssimple pmugsrums
if rifosrmi tosuse successaus. Sinsre gisirs I uri nsiutins ml ums'iusablesrs com ciipletel
extem nmuforanilossns I IIV- I si n I airiig tlc' rertire pouatss min helestonf rm as mmedii
huas hbrer sefsallymcmiurses 11st0rsthur fur s i spesr usmucc oh AllDSins Itashy. In flit 'sri nun
hr midudl l ighies newspiaperis, avI semn Fd evisions pm ogi amis uehabesnicoiss
hem siylusnsol'vesd 'uspirevention c nip ignis
Results Someuscturics cos srarual hatmmccliii tusuc ifs rn1(1smiliina'rfpeop 'scuc ispripsesly
rechdb Irsi) i u s m p sa1 l s r [i lr a study F Ti Fss ssssts) dilsmrsisasiored hiy thur
I'tiiist'y sat (Fe Ill m ernrurs mirthalimbiefore 5and sitesthoc- F991 insitsrmrstion rs sign.suu1 lie
result'rssmsh mtis Ifu estrwledgim irisI IIV Iusfectrass hius hreen obatain ed. Irnpn tsisus
98% o sinsader nweilpeospler'nFs"but 111!VcdisreIassarde thin of'ctsons sisy lie si
s-mltera thnosugscxsual snid lies i sluicraitsina(8 /'/) and lthait sisme piesastiosasa-rdust he
adoptedIsaoillreeit I IIV I Issanrissirin In sclsition, 1paicIl ressts hrse harrisobtaisneil
SUHa hdidfusucsr(irnfte comnor sesr(I4-s 6%Is r i curtars 'alnec sials exesl
interolis'r(31 't630),desse 5 5 initheise rofi sits esrs elmus5F 'lf
Lessons Lear ned [liasedsiscsieeiaroet i ca e ifusisasfos os lii o assIh-(I silfer
tion.Inhi tar ticiusrte he' ui f IFhe ['isnstsry uf Hl si ct sesr' withs ion piroit siswsssszshols
eic AflI Allinsisitshleris) andilthe sOt nst iimas sitaithssi 1 conistitsite issalsablseshelp
inse ci'srin'sFI s'File' t(0prFlu' ly iFlpci's' (ins- Iehi surs'agairist f lts'-1I
Asss i aris['n/uNalcir er hIaFI sat ~Icclii iro I'Al)lS (ANIIAIDiS) ii Pitieh~s'Fiui3 0018 /
Rossis -Ia(iF fF s6.18209121;IFax 0i)u 12Flu
MoD.1824
NEWSPAPERS COVERAGE OF AIDS IN ITALY: IS-MONTH PERIOD REVIEW
Alensrf [lss nScvi ii di LIPitanusV'sir Iiis 5 5 us hena, Ip thuo G.F essls us risRiles rirn lo AlIDS.
blspdeil. I 'auF isns (su musi t ii'
Objectives: isa ilitfy srs of sn uuirsurnidrnni srrsirss Allti)S sitesis;' in tersmussof topics
asid fcsi;' ha F ironai ic v '(ap is ain Ii i/to Innau tclize secover ageintsrs ofcifonten t
andc typtesitfisr sntat ruisused ostars I(55modssu 'oh sim Itaia govree ntdiii notl nducts
AIaS pie ciorscamrtpasi. m
Methods:1 lisatiidy us nilyssi'shue'"'''my us 'sluis tue Ftaiantis U',tm'F'' sillFle Funreit uf AlIDS
si/ts a 5I uS fnIitiprorsosm s ncitntssifts F19I3tl (is lies sui 1991. fings proa
sttesmpt 'was imde to(olectcr d ndsF t I t, eey tide' Irelatin g tori1!i'ndIAlISbI
fifteniiii ii i A p(ist.I llats ii(iiF is IeF nitIF'o l',o 5li In t stdn i ids:
r-iss' ssi is'ls ' y It usus,Irashn is a l5, i's sus[Fap ilcui,r ' /11isussluse thsm' i ais nsea srills otheri
Frgs cucne rtisiirushcJustututussus iitI sposuse' hl Ftcm- a 5 pevenlionises, discs snsustnas u l sh tis siluirn anilehvu h an,'Is '' ad odlin c oiossc imspact.
Results: A ttaliiof 2ist5usrticleFrefeuric's iis" 11s1Vi'! stirdilnsuties. Assaly-i' onhetinseatmised
toisic dt sv ral iseardillrece nI he o5 o sifnpsects nIAI'S.I F arjuor site
"'is is rnpss-citied by uuuisthsi ~iiin itstitiisioit hre'Fiiati'i(d'l.F's) fthiscn (1z s
catesaor' coni'tains us h lthfiae lld ir ii n sses(3."o) c th'a rt es e
aouI F lrisiinsushionscm(lila) I furusticls es'Frhexp~Fti latine heAll l)5 reaidsesid scurnte Fcil
o'er''s-n'' e"-etiol~ogsy (12 _o),cliagnsis(0).dsa),s Furnutcal.1idIttatg(0.3 Is)
Conclusions: El<ss runsi clay (in simupu~osrut rossc usaAll )'Sruinuctilsfor5los uFF FrsaI'snsplllis
silas mar e aups s usre-Itposisslue fo spe'aing is" ls515'dsh''carn nc's is;'AllIfs se risiss of thenr
insge ruashpfusshumfhut fiflsud ali ht F fue ltilsmu I t si I ial. rsssushnr sao lsis
lS t itie I f\ lls [tlll.IstI isne' r ''it Ian's us1this' AlISrldi nusfuss usilutriasa,'Filed
inidi c(nareucr-e nf sesatuiissossuis Slt. s's e fent,,usaidsi s lss ssiein'sitFisi il trrnicu.
I"5sAlssi'sii tiss l lifs Igsrsnsu'ts. Afl Y)( )p. 1. S ruIns 5 1iiAiaPrte,2.92 00149
(tonic.Ilily(tPssue: i9 (6559-122I IFain 39-ti5114221
Mo.D. 1825
PREVALENCE OF SERUM ANTIBODY TO RHODOCOCCUS EQUI IN HIV-POSITIVE
AND -NEGATIVE INDIVIDUALS
Vsdjyy\'usn_ic'so l1 ts osmosisC, F'I-is firm's [IM[.,sassassuI. I fur sis usEL,[sirc ii G,
[''Agras sti'a (. Isp'rt. infer I isarI s.allIs..I s S ipuier n lu sm sty Roinir Is~s'

rdo not apa~ui:is iitosi'sssrstire tusk of ii'lin'iri, iissusus strst yt he ip Isis insirohfmrs
i'clun'al( Iu iistilsssI s r"Fossse us I \- iisayi Fur: uand *1uuait\IsI.' e la~su':a 'ili Fi l r'hudoriiarI
dice-sir.InSeaise of Sevirue intiiissaipalrssirui 5AlLIS Failida utsawillsR Ucliipnumorsnsnias curs

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