Abstracts Vol. 1 [International Conference on AIDS (11th: 1996: Vancouver, Canada)]

Mo.D.1815 - Mo.D.1819

Monday, July 8, 1996

regional exchange of experiences. An extensionr of HIV/AIDS prevention and a reducton in
costs, due to the centralization of information, are also foreseeable.
Methods: T1he Press Service on AIDS, computerized and operating in an inte grted i r5uit,
wil functiontthanks to do(ur'entation and audio-visual agenaes, who thernscives will eceive
dispatches from renber oflices of the national network. Radio and television reports from
SidAle te Internationale journalists wil equally constitute informational resources.
Lesson Learned: The durability of this Press Service will depend as much on the dynamism
of the oranizers as on that of the resoiu ce people involved.
Dr COredraoPo K uadao, Pi S-CNtLA du Burkirna Faso BP 7009 - Ouagidougou, Burkina
as To ee l(26)i2 46 /6 Fax (26) 3"1 40 01
Mo.D. 1815
PRAGMATISM IN PRACTICE: INTERSECTORAL PARTNERSHIPS FOR HIV
AWARENESS THROUGH SOCIAL MARKETING
Barrngton, Gall V, Findlay L. '*. 'Gail V. Barrington & Associates Ino, Calgary Alberta,
Canada " Alberta Health, Edmonton,. Alberta, Canadia
Issue: There are several reasons or rconcern about the risk of young women and HIV infection incuding their high levels of sexual experimentation often with multiple partners, their
hikelihood of experimentation with alcohol, recreational drugs and steroids, and the possible
infection of potential fetus.
Project: The HIV/AIDS Imitinve for Yt nt Adult,,. sponsored by Alberta Health, was a three
year project which targeted young women aged 1 8 26 to raise their awareness about the
risk of HIV infectson.The projec tinvolved four inter connected strategies including the
development of newspaper advertisenments, posters, a newspaper supplement and a transit
ad campaign.
Results: The pairtne rshtips established between public and private sectors created a dynamic
oalnarketing context which leveraged resources worth fLir more than the project budpet could ever have provided. In addition, project strategies resulted in a bank of creative
'ater-ial in the public domaiin.
Lessons Learned: Varying frame s of meaning, motivation for involvement, and levels of
experience provided useful lessons for both pograim implementation and evaluation.
ai V. Bat iino, Gail V. arri iton & Associntes Inc. 02, 3553 -3I Street N.W.. Calgary
Alberta TL 2K/ telephone: [phone] FAX: [phone]
Mo.D. 1816
YOU, ME, & REALITY-YOUTH NEGOTIATING THE BARRIERS TO SAFER SEX:
A QUALITATIVE INQUIRY
Todd Sakakibar, Hatvey A, Schinellert L, Mani J, Buchner C, Morgan-Wilson C, Corneil 1,
Cirdner I, Care up r ades (. Youthcc AIS Society
Issues: There is lack of commun ication among y outh regarding safer sex and a need for
effective educational materials crt ed by youth, for youth.
Project: A qua itatite research study was conducted to ev aluate the vaidity of"You, Me, &
Reality", a youth for youth vde, as in educational tool.This video was created to raise
awareness of the barriers that youth perceive aro und negotiautin safer sex and fcilitate discussionThis involved two fous iroups and seven one-on-one interviews.The information
collecsed was analysed using rounded the ory and comparat e analys s to compie the
irfoimation and draw onclus 'ons.
Results: We ob erved t iat the barriers to safer sex fell into 3 s main themes self-estee, co
coisun icaton, nd choice in ne ot atin the barriers to prevention, owevet, this ideo
did not act is anneffect e eda titonal tool on ts ocwn.The video acted as t alst for i
oper discussion around sexa ity,.
Lessons Learned: Suppleientary Snformation in hneeded in conunction nwith the video to
it as an eff ctie educational tools cExisting culture ocnot expect youn, people tiso practice
safer sex nhc' iyre not even comfortable talkinpis abou t it. Peer-education wor s
because o uth kno c n st how to communicate wifthobo ou perpet eott HIV ands
r elated isue s.
Todd SiakFbara, 'pout ifio Ads So niet #241l4 West Hastings pSt, Vncorive h r, BC V6B I L I,
Tel: (604)688-!44! -x: (60'1)688 t9 32
Mo.D. 1817
IMPACT OF PREVENTION ADVERTISING CAMPAIGNS TARGETING HOMOSEXUAL
MEN, INITIATED BY THE FRENCH MINISTRY OF HEALTH: GLOBAL EVALUATION
AND PERCEPTION AMONG THE GENERAL PUBLIC AND HOMOSEXUAL MEN
Pel.e, ' M'tssd, P(t sRron, A,' Speise: I _., f/elayance, D.,' Pi-is, C. Giraird, J.-F.,
Roussilie B."' 'fDirectionpcn' sat e dei ' asaotf, Paris, France; "*f:oiitt ftancais d'educaion
poit sairi,Varie France
Issues: 1) To irnfo~rm, via thet mass nmedtia (TV and general public press) and via the pay con--
untis(a p fes and a' y business),men tLavinpo sex with men aboi i"__ti in/ with HIV and
AIDS" and on how to p otect themselves ftom HIV duiing ana lifnterours:
2) T mein sure the impact p nd the perceftion of those campaigts amon fhe eneral public
nd ftoirs exit ifen.oc
Project setted on behalf of the French Ministry of health: 3) Cautrpaiins ifout "I ining with
I V"'i ls pn if c7 shet pn Alic I P,CIF) sin fist the pip pins (by tfhs,ifs'scp STAFF DE
C OMfUNfC AIODN);
2 t Stis'sri' mornit's: is adueti ng itnpnitn on bohavirs, Incused or,ii 'ctions and scxsit Chifbits tie ii rie sf'sit d fir I tnhe i ck oF -fIV trians cton, and on Ice prt cition i''eacns:
is fin th tie'tr if fiubhf daiffit ~e d tainitec. fn a toial of t 3 diffetrent piesscaduetis, 3
nmenioned Jlcr i i ' n fe haispfnq to osiua inercours e and 3 cild Ibe intetr'cieted i this
nip bp!'si'shCi, np ox with 'sir' (fpythn apetnsy ACISTRALIC).
i'fn pip~a pretssir'd pipy ars, 2 co'sites ticu 'cisce Ceainaif sex (by J. Cur'eo, a popula iiapi
dirawiern It isndr(' appfchthen-apsi)
Method and results of the evaluation: For Coe peneir-anfbift: enery campign his been
evauateicd wifth fato i'(- Ci cmnt news (n -ii.)0), areind out on a t-eprecentitue staipte of
the Frensh pAoustisn uid Icead ibocue fIFDP Instiute). Fot hotnosexuat men: an ocgrigua
n'ethod C i b et 5etd: f6 qoantatfie t ntrviews an d 24 ini-depth intervniews curtrted out
by top p p holfists (NSfI-IT Ii sine
-Th e resit fhow, ittenp4 5l tiipets, a usi- p ond petreption of tis,,dye tic ng iampuign
by ifhe Fiench ppuaior A it oxamrpfe, ony / o3 Fincf people percetne the udneri

showing clearly a hr, isI couple as "shocking" and 14% as "useless".
- Among homosexu ii,,: those campaigns have been received as a new step in the communication tr-tees riate by the Ministry of Health, showing forthe first time, gay
lifestyle and sexud ituati ' 'tween homosexual men i' the general public press. 87% of
gay men have dec,r cn personally concerned by this summer campaign and 50%
feel now closei t, ils t rpeople.
Lessons learned: 'hs lvertising campaign run in summer has not shocked the general
public: neither by ts topics (multipartnership - heterosexual and homosexual, IV drugs
users), nor by its nitiator: for 85% "it is nornmal that the Ministry of lealth under signs this
information campannre AIDS". French think this surmr campai n was "useful '(92%) and
wish to see it "regularly'" '(86%).This summer campaign also launched in some magazines a
strong public debate on the role of public and other prevention organisations into the prevention of AIDS, especially those targeting homosexual m en. In general, t hose campaigns are
perceived as carrying real effects: changing the perception of the general pubi cabout
homosexuality he ping homosexual men who did not "come out" with a better access to
prevention, supporting HIV+ people in their daily life.Those results, completed by qualitative studies, are encouraging for continuing and develop'ag new communications strategies
to help men having sex with metn to set safer sexual behaviors.
Gerard Pele, Direction generale de la sante, Division side, 8, avenue de Segur; 75350 Paris
07 SP France Tel.: (33- i) 40 56 60 00
Mo.D. 1818
EVOLUTION DURING 3 YEARS OF THE KNOWLEDGE AND BEHAVIOUR OF POPULATION SAMPLES IN THE NORTH OF FRANCE, REGARDING THE HIV INFECTION
De La Tribonniere X.*, Leclercq Christina", Bourez J.M.*,Valette M,.*, Beuscart C.*. Gerard
Y*, Ajana F.*, Senneville E.', Chidiac C.*, Mouton Y. * Service Regional & Universitatire Des
Maladies Infectieuses & Du Voyageur - Ch Tourcolng - 59208 Tourcoing France.
Objective: Measuring the knowledge and behaviour of the population of North of France
as regards the HIV infection and appreciating the evolution from 1993 to 1995.
Methods: Anonymous. non directive questionnaires concerning the HIV infection were filled
up on the occasion of three public events in 1993, 1994 and 1995, by three varnous sam
ples, considered as representative of the population of the North of France.n
The thirteen questions were dealing with epideniological data in France, with natural history modes of transmission, HIV detection and risky behaviour towards the HIV infection.
Results: Altogether, 1,700 questionnaires were filled up 364 1in 1993, 526 in 1994, 810 in
I995),The sex ratio (M/F) was I.02.The average age w.s 32.7 years (between 31.7 and
33.8). About the ways of contamination, the answers relating to oro-genital contacts are not
yet very clear (40 55% considered att risk). False beliefs till exist on the risk of HIV transmission during blood transfusions or, to a lesser extent, a risk for blood donors.The subpopulation of young people under 20 years of age has the lowest rate of answers about
tr'ansmission.
The rate of good answers about epidemiology varies between 40 and 50%. Most of themn
make a difference between seropost uvity rand AIDS (2 to 18% bad answers).
It is to be noticed that the population shows tolerancy towards the persons lixwng with HIV
(PLWH) (about shari the ob, dishes, room) in 7 to 9 ucases out of 10. T he most itolerant
are the young people. Sharing a raT zor is accepted by 12 to 20% of the people. Most people
refuse having sexual intercourse with a PLWH without us ing a condom (between 4 and
7%).The people ov er 40 years of age, woul d accept t morne readily. Between 6 and 9% of
the people s ay havintg risky beha our p45 to 60 say tohey have inodified their behavinou
since the HIV epidemic a ppeared (p 0.05). HIV detect o n has remained stable cittisme
(about 40 e).
Conclusion: The t knowiedge of the population of the N orth of France has inmproved ather
fast between 199 m3 and 1995.Yet, false beoiefs stil exist (uch as ristk drin ip blood itranfusions). Behaviou r also sgnfinty changes.
These questionnaires help us to direct our prevention policy. We will focus it toward
teenagers and > 40 y ears old persons.
De La Tribonniere Xavier- Service Des Maladies Infectieuses 35, Rue Du Pr-esident Coty -
F-59208 Tourcoing, France.'Tel.:[phone] Fax: [phone]
Mo.D. 1819
EFFECTIVENESS OF THE FIRST 10 YEARS OF THE NATIONAL AIDS PREVENTION
CAMPAIGN IN GERMANY
TOppich, lrgen, Christiansen G., Pott. Federal Centre for Health Education (FCHE),
Cologne, Germany
Issue: Development of effectiveness indicators, such as protection motivation, condom sales
figures, condom possession, condom use and the prevalence of STD's and HIV cs a function
of a fong-term, continuous Aids prevention campaign with a complex architecture, comprising different, coodinated mass media and personal cowmmunication components.
Project: The Aids prevention campaigni n the Federal Rpublc of Germany us continuously
accompanied by evaluation studies which examine the changes in knowledge, attitudes and
fiehaniourat puaer nrs by way of annual surveys. As utia re of these studies, time setien dait
counng a perimoo of I0 pests are available cancer ning t'ce deveuopn'ert of cscndorn use,
protectve intentions ted protective skills
Results: The caninutous spnend of condons use cue be described with the aid of these data,
whurfi ire also nutlidatied by che tirend in corndons sites ini the Fednirif Pepucbhc of Cema 'cny.
A pamrtucuarmy n'ark ed me tease in condom use curt be deonrmmstrated mu soci groups dcs
pfayin'g cos'pur at uetp risky sexual lifestyles.The qcuestuor us to whether and to what extent
condom use us determined by skulls und behuvuouru! intontios susmals Icerg examined, us us
the extent to which these two fuctors urnme torn, usnflunced by the intensity wmith which
elenments of the Aid' rampaugn are utuluced Inmedma, events, counseling).The umpict on the
development of the pm'enafence of STD s mmmd DIV me Goermany null be discussed
Lessons learned: Scentificafy bused and validated Aids prevention cammpuugns ire eflertve.
They cue influence protective behunuour: However: conrn advertising clone us not enoaugh
-the promotion cnd support of protective tienions a d proteiv~e skitls s essentia.
Above at I the pt'eventuon strategy most be bused an oaIknowfedge of thse obstictes that pme
vent pratective behavtour.
foirges Copp ch, hundeszentrafe for gesundfhe tf che Aufkfatr-ung D- 101ff Koln,
Tel.: ++49122 uf/8992-/42 Fax: + +49/221f/8392-100

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