Library Marketing: From Passion to Practice
Skip other details (including permanent urls, DOI, citation information): United States of America: ATG LLC (Media), 2017.
: This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Please contact mpub-help@umich.edu to use this work in a way not covered by the license.
For more information, read Michigan Publishing's access and usage policy.
Table of Contents
- Editor's Note
- Acknowledgments
- Introduction
- Starting Where We Are: The Uneasy Library-Marketing Relationship
- Moving Forward: Marketing Fundamentals
- Coming to Terms: You Get the Marketing You Make
- Steering With Your Compass: Market With Your Mission and Your Users
- Keeping It Real: Let Your Metrics Be Your Guide
- Maximizing Impact: Be Selective to Be Effective
- Gaining an Edge: Competing for Customers Is Living Your Mission
- Conclusion: Start With the Hard Part
- References
- About the Author
