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About the Author

Jill Stover Heinze is the director of user experience at the University of Virginia Library. Heinze has worked in academic libraries and in the private sector in competitive intelligence and marketing roles. In 2006, she was recognized as a Library Journal Mover & Shaker for her marketing efforts. She holds a bachelor of arts degree in history from the Ohio State University, a master of science in library science from the University of North Carolina at Chapel Hill, and a certificate in marketing from Virginia Commonwealth University. She lives in Charlottesville, Virginia, with her husband and two children.