The Business files series contains materials regarding Davis's work at the marketing agencies Campbell-Ewald and Foote, Cone & Belding, the magazines Car and Driver and Automobile Magazine, and other organizations. The material is grouped chronologically into subseries by organization. Within the subseries, materials are arranged alphabetically by topic and then chronologically. When Davis worked for an organization (Campbell-Ewald and Car and Driver) over multiple, distinct periods of time, multiple subseries have been created to reflect that. The types of material included in these subseries vary widely, from paper copies of presentations slides, to fan letters, to survey research statistics. In addition, more material related to Davis's work at these organizations may be found throughout the collection.
Campbell-Ewald
(employed 1960-1962)
Box 4
Advertisements
Box 4
Corvair ads 1961-1962
Box 4
Corvette ads 1960-1962
Box 4
Miscellaneous ads 1960-1962
Mixed Materials
Box 4
Memoranda and "ideas," 1954-1961, undated
Box 4
Memoranda and writing
(2 folders)
Car and Driver
(employed 1962-1967)
Box 4
Memoranda 1962-1967
Publicity/promotion: Speeches
Box 4
Renault Dealers circa September 1964
Box 4
Philadelphia SCCA February 1965
Box 4
Volkswagen dealers July 17, 1965
Box 4
N.Y. Auto Fraternity circa September 1965
Box 4
Rochester SCCA December 4, 1965
Box 4
Fort Wayne SCCA December 10, 1965
Box 4
Henry Ford Museum January 14, 1966
(also includes other miscellaneous speeches)
Box 4
N,E. Ohio SCCA, February 12,1966
Publicity/promotion: Television and Radio
Box 4
"Barry Farber" Show April 22, 1964
(see also Visual and audio materials series, under Audio tapes)
Box 4
"Open Mind" Show April 4, 1965
Box 4
Ralph Nader debate March 1, 1966
Box 4
Corvair commercial 1966
Publicity/promotion: Writing
Box 4
Automobile Quarterly 1964
Box 4
TV Guide 1965
Box 4
American Youth Magazine 1966
Box 4
"Grand Prix," 1966
Box 4
"Swan Song" editorial 1966
Box 4
"Swan Song" letters 1966-1967
Box 4
Racing Annual 1967
Campbell-Ewald
(employed 1967-1976)
Box 4
Five-year planning 1969-1970
(4 folders)
Box 4
Memoranda and mixed materials 1968-1975
(4 folders)
Box 4
Miscellaneous editorials 1969-1976
(2 folders)
Box 4
National Council of Corvette Clubs 1970
Box 4
Report: "Advertising not Placed is Non-commissionable," 1974
Speeches and presentations
Box 4
Michigan Advertising Round Table September 24, 1970
Box 4
Creative workshop: Ad age 1972, 1973
Box 4
National Glass Dealer Association March 9, 1973
Car and Driver
(employed 1976-1985)
Box 4
Ann Arbor 1977-1978
Box 4
Buyer's guide 1978-1980
Box 4
Challenge V 1976
Box 4
Complimentary copies 1978
Box 4
Consultants 1977
Box 5
Detroit trip 1976
Box 5
Goodbye letters from fans 1985
Box 5
Henry Ford Museum 1978
Box 5
Interoffice communication ("New York files") 1975-1978
(4 folders)
Magazine covers
Box 5
1971-1973
Box 5
1973-1975
Box 5
1976
Box 5
Miscellaneous circa 1978
Box 5
Mr. Toad 1976-1977
Box 5
Nemacolin meeting 1977
Box 5
Offer letter 1975
Research reports
Box 5
1975
Box 5
1977
Box 5
1981-1982
Box 5
Story ideas undated
Test cars
Box 5
GMC Suburban 1984
Box 5
Long term test cars 1977
Box 5
Mercedes-Benz Turbowagen project 1980-1984
Box 5
Pontiac Trans-Am 1982
Box 5
Porsche 944 1983-1984
Box 5
Volvo "Boss Wagon 1977-1979
Box 5
Volvo wagon 1985
Automobile Magazine
(employed 1985-2000)
Advertising/ media proposals and information
Box 5
Business week promotion 1987-1988
Box 5
In-house advertising memos, letters, etc. 1989-1997
Box 5
Miscellaneous proposals and information 1991-1993
(2 folders)