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Nu Sigma Nu, Alpha Chapter. (University of Michigan) records: 1882-1999
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Container / Location Title
 
Business files 1961-2008 [series]

The Business files series contains materials regarding Davis's work at the marketing agencies Campbell-Ewald and Foote, Cone & Belding, the magazines Car and Driver and Automobile Magazine, and other organizations. The material is grouped chronologically into subseries by organization. Within the subseries, materials are arranged alphabetically by topic and then chronologically. When Davis worked for an organization (Campbell-Ewald and Car and Driver) over multiple, distinct periods of time, multiple subseries have been created to reflect that. The types of material included in these subseries vary widely, from paper copies of presentations slides, to fan letters, to survey research statistics. In addition, more material related to Davis's work at these organizations may be found throughout the collection.

 
Campbell-Ewald

(employed 1960-1962)

Box   4  
Advertisements
Box   4  
Corvair ads 1961-1962
Box   4  
Corvette ads 1960-1962
Box   4  
Miscellaneous ads 1960-1962
 
Mixed Materials
Box   4  
Memoranda and "ideas," 1954-1961, undated
Box   4  
Memoranda and writing (2 folders)
 
Car and Driver

(employed 1962-1967)

Box   4  
Memoranda 1962-1967
 
Publicity/promotion: Speeches
Box   4  
Renault Dealers circa September 1964
Box   4  
Philadelphia SCCA February 1965
Box   4  
Volkswagen dealers July 17, 1965
Box   4  
N.Y. Auto Fraternity circa September 1965
Box   4  
Rochester SCCA December 4, 1965
Box   4  
Fort Wayne SCCA December 10, 1965
Box   4  
Henry Ford Museum January 14, 1966

(also includes other miscellaneous speeches)

Box   4  
N,E. Ohio SCCA, February 12,1966
 
Publicity/promotion: Television and Radio
Box   4  
"Barry Farber" Show April 22, 1964

(see also Visual and audio materials series, under Audio tapes)

Box   4  
"Open Mind" Show April 4, 1965
Box   4  
Ralph Nader debate March 1, 1966
Box   4  
Corvair commercial 1966
 
Publicity/promotion: Writing
Box   4  
Automobile Quarterly 1964
Box   4  
TV Guide 1965
Box   4  
American Youth Magazine 1966
Box   4  
"Grand Prix," 1966
Box   4  
"Swan Song" editorial 1966
Box   4  
"Swan Song" letters 1966-1967
Box   4  
Racing Annual 1967
 
Campbell-Ewald

(employed 1967-1976)

Box   4  
Five-year planning 1969-1970 (4 folders)
Box   4  
Memoranda and mixed materials 1968-1975 (4 folders)
Box   4  
Miscellaneous editorials 1969-1976 (2 folders)
Box   4  
National Council of Corvette Clubs 1970
Box   4  
Report: "Advertising not Placed is Non-commissionable," 1974
 
Speeches and presentations
Box   4  
Michigan Advertising Round Table September 24, 1970
Box   4  
Creative workshop: Ad age 1972, 1973
Box   4  
National Glass Dealer Association March 9, 1973
 
Car and Driver

(employed 1976-1985)

Box   4  
Ann Arbor 1977-1978
Box   4  
Buyer's guide 1978-1980
Box   4  
Challenge V 1976
Box   4  
Complimentary copies 1978
Box   4  
Consultants 1977
Box   5  
Detroit trip 1976
Box   5  
Goodbye letters from fans 1985
Box   5  
Henry Ford Museum 1978
Box   5  
Interoffice communication ("New York files") 1975-1978 (4 folders)
 
Magazine covers
Box   5  
1971-1973
Box   5  
1973-1975
Box   5  
1976
Box   5  
Miscellaneous circa 1978
Box   5  
Mr. Toad 1976-1977
Box   5  
Nemacolin meeting 1977
Box   5  
Offer letter 1975
 
Research reports
Box   5  
1975
Box   5  
1977
Box   5  
1981-1982
Box   5  
Story ideas undated
 
Test cars
Box   5  
GMC Suburban 1984
Box   5  
Long term test cars 1977
Box   5  
Mercedes-Benz Turbowagen project 1980-1984
Box   5  
Pontiac Trans-Am 1982
Box   5  
Porsche 944 1983-1984
Box   5  
Volvo "Boss Wagon 1977-1979
Box   5  
Volvo wagon 1985
 
Automobile Magazine

(employed 1985-2000)

 
Advertising/ media proposals and information
Box   5  
Business week promotion 1987-1988
Box   5  
In-house advertising memos, letters, etc. 1989-1997
Box   5  
Miscellaneous proposals and information 1991-1993 (2 folders)
Box   5  
Marketing file 1997-1998
Box   5  
Primedia 1998-1999
Box   5  
All-Stars 1998
Box   5  
Articles 2003
Box   5  
C10 pickup 1995-1997
 
Corporate materials (Murdoch Magazines, K-III Magazines)
Box   5  
Murdoch magazine material circa 1985
Box   5  
News America Publishing 1986-1990
Box   5  
Murdoch memos and correspondence 1986-1991
Box   5  
K-III/Bill Reilly information (clippings) 1991
Box   5  
Letters from corporate (K-III) 1991-1997
Box   5  
Reprint of article about K-III in Folio 1993
Box   5  
K-III Acquisition candidate: McMullen & Lee 1994-1995
Box   5  
Memos from K-III magazine 1994-1996
Box   5  
KIII Press releases 1994-1997
 
Expense Reports
Box   6  
1988-1997 (9 folders)
Box   6  
circa 1999 (2 folders)

(originally labeled "Old Expense Reports)

Box   6  
"Current expenses," 1999

(includes an envelope labeled "Questionable DED Expenses 1999")

Box   6  
Unreimbursed expenses 2000
Box   6  
Memoranda 1985-1991
 
Miscellaneous proposals
Box   6  
Adaptation of an unfinished play 1988
Box   6  
Dial-a-Book 1994
Box   6  
Mixed undated, 1993-1996 (2 folders)
Box   6  
Studio 303 1989
 
Research and statistics
Box   6  
Peterson information 1996
Box   6  
Subscriber studies 1989-1990
Box   6  
Subscriber survey 1987 (3 folders)
Box   6  
60 second script 1997
 
Sponsored events
Box   6  
Auto expo 1986, 1987
Box   6  
CART info 1998
Box   7  
European Grand Tour
Box   7  
Mixed materials 1991

(originally labeled "Travelers' remarks")

Box   7  
Mixed materials 1993
Box   7  
Road Book 1994
Box   7  
Perfect 10 Celebration Tour 1996
Box   7  
Saab Ride-and-Drive 28 October 1998
 
Winding Road Magazine

(2006-)

Box   7  
CNBC "Behind the Wheel," 2006
Box   7  
Miscellaneous 2005-2007
 
Foote, Cone & Belding (FCB)/Interpublic Group (IPG)
Box   7  
2001
Box   7  
2002 (6 folders)
Box   7  
2003 (2 folders)
Box   7  
2004 (10 folders)
Box   7  
2005 (3 folders)
Box   8  
Leo-Arthur Kelmenson & Associates (LAK)
Box   8  
2008, undated
 
Miscellaneous consulting work
 
The Davis Group Incorporated
Box   8  
Correspondence and financial information 1967-1969
 
Publicity/Promotion
Box   8  
Gurney Eagle Memberships 1968
Box   8  
Los Angeles Times 1965-1968

(originally labeled as being from 1966)

Box   8  
Los Angeles Times 1967-1968

(originally labeled as being from 1967)

Box   8  
Speech to BSA Dealers January 19, 1968
Box   8  
MacManus, John & Adams 1965, undated
Box   8  
Freeman & Gossage, Inc. 1964, undated