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Ward L. Quaal Papers: 1941-2004
Summary Information
Title: Ward L. Quaal Papers
Creator: Quaal, Ward L.
Dates: 1941-2004
Extent: 9 oversize volumes, 0.3 linear feet
Broadcasting executive, mainly with WGN Continental Broadcasting Co. in Chicago; scrapbooks containing clippings, photographs, programs, and memorabilia from his career when he first joined WGN in 1941 until 2004.
Call number: 0607 Aa 2; AC
Language: The material is in English
Repository: Bentley Historical Library
1150 Beal Ave.
Ann Arbor, MI 48109-2113
Phone: 734-764-3482
Fax: 734-936-1333
e-mail: bentley.ref@umich.edu
Home Page: http://www.bentley.umich.edu/
Finding aid created by Thomas E. Powers, January 2006

Access and Use
Acquisition Information:

The collection was the gift of Ward L. Quaal (donor no. 4379) and came to the library in December 2005.

Access Restrictions:

The collection is open to research.

To protect fragile audiovisual recordings (such as audio cassettes, film reels, and VHS tapes), the Bentley Historical Library has a policy of converting them to digital formats by a professional vendor whenever a researcher requests access. For more information, please see: http://bentley.umich.edu/research/duplication/.


Copyright is held by the Regents of the University of Michigan but the collection may contain third-party materials for which copyright is not held. Patrons are responsible for determining the appropriate use or reuse of materials.

Preferred Citation:

[item], folder, box, Ward L. Quaal Papers, Bentley Historical Library, University of Michigan


Born April 7, 1919 in Ishpeming, Michigan, Ward L. Quaal is a renowned broadcasting executive and innovator, serving with several broadcasting entities, but mainly with WGN Continental Broadcasting Co. (now Tribune Broadcasting Co.). He graduated from the University of Michigan in 1941, then went to worked for WGN. After three years of wartime service, 1942-1945, he returned to WGN as special assistant to the general manager. From 1949 to 1952, Quaal took a leave of absence from WGN to become executive director of the Clear Channel Broadcasting Service in Washington DC. He later served as president and chief executive officer of the Service from 1964 to 1974. In 1952, Quaal joined the Crosley Broadcasting Corp. as assistant general manager, later vice president and general manager of Crosley's radio, television and short wave properties. In 1956, he returned to WGN as vice president and general manager. Then in 1963, he was elected president of the Company. In 1975, he retired to form Ward L. Quaal Company, a broadcasting consultation and lobbying service.

Collection Scope and Content Note

The Quaal collection consists of nine scrapbooks covering the period of 1941 to 2004 and consisting of clippings, photographs, programs and other published materials, and various other memorabilia from all periods of his career in broadcasting. These scrapbooks are accompanied by a detailed index. In addition, the collection includes photocopies of letters that Quaal received from US presidents and other notable public figures. There is also a folder of biographical information.

Subject Terms

This collection is indexed under the following headings in the finding aid database and catalog of The Bentley Historical Library/University of Michigan. Researchers desiring additional information about related topics should search the catalog using these headings.

  • Broadcasting -- United States.
  • Radio broadcasting -- United States -- Management.
  • Television broadcasting -- United States -- Management.
  • Photographs.
  • Quaal, Ward L.
  • WGN (Radio station : Chicago, Ill.)
  • WGN (Television station : Chicago, Ill.)
Contents List
Request materials for use in the Bentley Library
Container / Location Title
Scrapbooks [series]
Oversize Volume   1  
Oversize Volume   2  
Oversize Volume   3  
Oversize Volume   4  
Oversize Volume   5  
Oversize Volume   6  
Oversize Volume   7  
Oversize Volume   8  
Oversize Volume   9  
Other Papers [series]
Box   1  
Index to the scrapbooks
Box   1  
Photocopies of letters from US Presidents and other public figures

(mainly thank you letters and letters of appreciation)

Box   1  
Biographical miscellaneous
Box   1  
Ward Quaal Tribute (1 optical discs (CD-ROMs), 1 optical discs (DVDs))