27. For example, in the print context, cancellation of expensive journals has provided libraries with some modest ability to influence publisher pricing. If and when libraries begin to rely primarily on large, digital bundles for providing access to peer-reviewed research, the credibility of a threat to cancel an entire bundle will be far lower, reducing the effectiveness of this strategy. The impact of this change becomes particularly acute once a bundle grows beyond 50% of a specific market. It is easy to show that once this threshold is passed, perhaps due to a merger, that the profitability of the bundle is greatly enhanced.
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