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    10. Of course, a journal jump between budget classes influences the prices charged by other firms. In simulations of the merger scenario described above, the non-jumping journals experience modest price changes compared to the jump journals. The merged firm's high-use, jump journal exhibits large price increases; the non-merger, low-use, jump journal shows relatively large price decreases. This pattern persists as one increases the number of titles and budget classes. However, if the journal populations of particular budget classes are unchanged after a merger then the prices for those titles remain unchanged. Since it is likely that any observed merger will involve titles in different budget classes, it is possible that the merging firms' titles will jump in both directions, i.e. higher-use titles will jump "up" by increasing prices while lower-use titles will jump "down" by lowering their prices.


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