spobooks5621225.0001.001 in
    National Environment: Access

    Reviewing the environment for online books from 1995 to 1999, we see a number of changes. First is the improved price-to-power ratio for personal computers, discussed further below. We saw penetration of Internet use to more than 50% of all USA households by 1999. In addition, by 1999 half of all adults in the USA were Internet users. There was little improvement in Internet service provider pricing between 1997 and 1999. Hand-held book readers emerged in 1998, and some of our focus group work suggests that this will be important in the future growth of the online book market.