9.5 Traditional model
First, we ran a series of simulations to determine the subscription price of a traditional-model journal if the following elements were varied: the overhead rate, the profit margin, and the size of the subscription base. We display the results in Table 9.1.
|No. of subscribers||Subscription fee ($)|
It is clear from these figures that a journal making a modest profit and recovering full costs can be supplied to users for a modest fee as long as the subscription base consists of at least 500 subscribers. This gives an idea of how inexpensive journals can be without adopting an alternative cost-recovery model. We acknowledge, however, that the journal modelled is slightly smaller than the average scientific journal. Our modelled journal publishes 1,200 article pages per annum whereas an average journal publishes 1,434 article pages per annum (Tenopir and King, 2000, p.237). The effect of this is likely to be negligible.