7. Vision and Herbalife (a vitamin multi-level marketing company headquartered in the United States) seem well-established in the major cities of European Russia. Though their products are quite expensive by Russian standards and their products are produced outside of Russia, they have succeeded by tapping into existing networks of Russian sellers. Each seller, in a sense, “vouches” for the vitamin products to his/her own network of friends and acquaintances. (I will discuss these networks in greater detail later in this article.) Most sales pitches for Vision vitamins emphasize that these vitamins are produced precisely for a Russian body, taking into account what vitamins and minerals are lacking in Russian food and the Russian environment.

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