10. This particular belief coincides with a strong movement to “return” women to their “rightful place” in the home (Posadskaya 1994:168). These beliefs about the nutritional value of home-grown food and store-bought juice are not without consequences in the economic and political spheres. Defining time-consuming food preparation (such as squeezing one’s own juices from fruit or making kompot) as “healthy” is both an economic statement about purchasing imported juices and also a statement about the necessity for someone (usually a woman in the role of wife, mother, or grandmother) to have enough time to complete these health-related tasks. I will say more about the issue of time at the end of this article.

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