Some of the reflections in this paper were developed in papers presented by the ITHAKA Content Management Data Team at Balisage 2010 [Morrissey et al. 2010a], and at JATS-CON 2010 [Morrissey et al. 2010b]. The author would like to acknowledge the contributions of the members of that team: John Meyer, Director, Data Technologies, and fellow team members Sushil Bhattarai, Sachin Kurdikar, Jie Ling, Matthew Stoeffler, and Umadevi Thanneeru.