ACLS Humanities E-Book: Trust and power : consumers, the modern corporation, and the making of the United States automobile market

Trust and power : consumers, the modern corporation, and the making of the United States automobile market

Sally H. Clarke

Year: c2007.

Publisher: Cambridge University Press.

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table of contents

Title Page

[Dedication]

List of Illustrations

List of Tables

Film Clip

Acknowledgments

Abbreviations: Archives, Collections, and Libraries

1: The Henry Ford Collections

2: Archives and Collections (Other than the Henry Ford)

3: Records and Briefs of Court Cases

Introduction

Part I: A New Market, 1896–1916

[Intro]

1: Risks of Innovation, Risks of Injury

[Intro]

Prologue: The Auto Market in the 1890s

Innovation in a New Market: Risk-Takers

Images of Risk-Taking and Other Motives for Buying Cars

The Virtues of Sociability

Risk-Takers and Litigation

Conclusion

2: New Firms and the Problem of Social Costs

[Intro]

The Privity Requirement and the Structure of the Modern Firm

Toward a Commercial Market: 1908–1916

Persistent Defects: 1911–1914

MacPherson v. Buick: Demonstrating Liability in Court

Conclusion

Part II: A Mass Market, 1916–1941

[Intro]

3: Corporate Strategies and Consumers’ Loyalty

[Intro]

The Demise of the Model T

GM’s 1921 Product Policy

Walter P. Chrysler’s Company

Putting Management on a “Scientific” Basis: Statistical Controls

Consumers as Abstractions: A Managerial Dilemma

Conclusion

4: Engineering a Mass Product

[Intro]

Corporate Research and Consumers’ Risks in a Mass Market

MacPherson v. Buick and the Ambiguous Nature of Inspections

Public and Private Oversight

Public Relations and Shaping Risks

Products Liability Insurance

Conclusion

5: A Machine Age Aesthetic

[Intro]

An Institutional Basis for Styling at GM

GM’s Art and Colour Section

Managing Design for a Machine Age Aesthetic

The Cord 810

Conclusion

6: The Franchised Car Dealer and Consumers’ Marketing Dilemma

[Intro]

Franchised Dealers and the Market for Autos

Franchising in the Mass Market: Divergent Interests

Trying to Reshape the Demand Side of the Market

Rethinking the Relationship between Dealers and Consumers

Conclusion

Part III: A Mature Market, 1945–1965

[Intro]

7: Automobiles and Institutional Change

[Intro]

Prelude: The Postwar Market

Marketing Automobiles: A Quantitative Portrait, 1945–1965

The Firm: Producing Cars

The State: The Fed’s Liberalized Credit Terms

The Family: Women’s Work and Women’s Credit

Conclusion

Appendix: Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914

Notes

Introduction

Part I: [Intro]

1: Risks of Innovation, Risks of Injury

2: New Firms and the Problem of Social Costs

Part II: [Intro]

3: Corporate Strategies and Consumers’ Loyalty

4: Engineering a Mass Product

5: A Machine Age Aesthetic

6: The Franchised Car Dealer and Consumers’ Marketing Dilemma

Part III: [Intro]

7: Automobiles and Institutional Change

Conclusion

Appendix: Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914

Index

[A-G]

[H-O]

[P-Z]

About the Author

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catalog record

Title:

Trust and power : : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Author:

Clarke, Sally H

Extent:

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E-Distribution Information:

University of Michigan Library, Scholarly Publishing Office
Ann Arbor, Michigan
Permission must be received for any subsequent distribution in print or electronically. Please contact info@hebook.org for more information.

Source Version:

Trust and power : : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.
Clarke, Sally H
New York, N.Y.: Cambridge University Press, c2007.

URL:

http://hdl.handle.net/2027/heb.90041

Subject Headings:

• Automobile industry and trade -- United States -- History

Notes:

• Title from title page screen of July 13, 2007.
• "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.
• Electronic access restricted; authentication may be required

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